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Atlanta needs a planning leader to bring equitable growth to city

Michael Dobbins

Michael Dobbins

By Saba Long

A city for all.

That’s what long-time Atlanta planner Mike Dobbins yearns to experience.

The resurgence of investment interest along with an improved economy has everyone chattering about the future growth of the city. Firmly ensconced in his second term, Atlanta Mayor Kasim Reed has become the economic development mayor by going back to the city’s roots – real estate deals and transportation.

In just five years high profile deals in the works include the new Atlanta Falcons stadium project, Fort McPherson, Turner Field, Underground Atlanta and the Civic Center.

Meanwhile, Atlanta residents and visitors can now enjoy the first spur of the Atlanta Streetcar, the College Football Hall of Fame, the Center for Civil and Human Rights, Ponce City Market, numerous developments in Midtown and Buckhead and the continued build out the Atlanta BeltLine.

That’s thousands of square feet of opportunity and transformation already taking shape.

Michael Dobbins

Michael Dobbins

But Dobbins and fellow former planners and policy shapers – Leon Eplan and Tom Weyandt – asked at a recent Sustainable Atlanta Roundtable (SART) hosted by Southface, are these big ticket projects being planned in tandem, particularly from a transportation perspective.

Proactive comprehensive planning is key to instigating people-focused development that properly addresses our transportation and quality of life needs. Yet, the city’s chief planning position remains vacant as well as its transportation advisor position.

Four years ago, this outlet’s editor-in-chief moderated a similar gathering not long after the Mayor’s inauguration. In attendance was Steve Cover, planning commissioner under former Mayor Shirley Franklin. His advice to Reed at the time: develop the multimodal station downtown, focus on the Fort McPherson redevelopment opportunity, build the Center for Civil and Human Rights, implement the Connect Atlanta transportation plan, rewrite the city’s zoning code and outsource part of the department’s operations, such as the Bureau of Buildings.

You may wonder what creating a “city for all” has to do with urban planning.


Initiatives such as Imagine Memorial, the redesign of Martin Luther King Jr. Boulevard and even more human-centric projects such as Atlanta City Councilman Kwanza Hall’s YoBoulevard all tap into the equity challenges the city faces – in transportation, quality of education, job access, green space and health. These matters are all intrinsically connected.

Just last year, Thomas Wheatley at Creative Loafing called for the city to create a new position: a design director.

Wheatley argued:

“Lots of things go into making a great city. It involves culture — the art, the music — and the landscape. It also involves the buildings that surround the people and the plazas where they gather. They are crucial to a city’s identity. It’s part of the reason you want to visit Paris and New York.

Atlanta will never be New York. Or Chicago. But Atlanta can be Atlanta. There is only so much land to develop. And what does get built will be among us for at least a generation.

Developers must understand that what they construct will be their legacy. City Hall needs to understand its public buildings and spaces are representative of who we are. We need to take pride in what our city is and can become. Embracing architecture and design can make it happen.”

Projects on the books today will be penned into Atlanta’s landscape for the next generation, a definitive reason why in the midst of this real estate boom the city desperately needs more firepower in its planning department.

Saba Long

Saba Long is a communications and political professional who lives in downtown Atlanta. She serves as the senior council aide and communications liaison for Post 2 At-Large Atlanta City Councilman Aaron Watson. Most recently, Saba was the press secretary for MAVEN and Untie Atlanta -- the Metro Chamber’s education and advocacy campaigns in supportive of the Atlanta Regional Transportation Referendum. She has consulted with H.E.G. an analytics and evaluation firm where she lent strategic marketing and social media expertise to numerous political campaigns, including that of Fulton County Chairman John Eaves and the 2010 Clayton County transportation referendum. In 2009, Saba served as the deputy campaign manager for the campaign of City Council President Ceasar Mitchell. Previously, Saba was a Junior Account Executive at iFusion Marketing, where she lent fractional marketing strategy to various ATDC technology startups operating out of the Georgia Tech incubator, ATDC. For the past two years, Saba has presented on online marketing and politics to the incoming fellows of the Atlanta chapter of the New Leaders Council.



  1. Joe Bagadonuts February 10, 2015 3:41 pm

    See savannah ga…the most studied city plan in American history…an urban forest or unsurpassed beauty and utilityReport

  2. Henry Ransom Batten February 10, 2015 6:11 pm

    Mike Dobbins is the best!Report

  3. jamalA February 10, 2015 8:01 pm

    Except for the multimodal I somewhat agree. But I’ve got a question for Mike Dobbins on a smaller scale closer to his gatech base. Where was the thoughtful planning with this newest version of student housing along Spring St., why were developers allowed to get away with horrible “towers”.. where was the working in tandem with city/state to perhaps finally start redesigning Spring St. Tech’s done a lot to connect the campus back to the city, but show us some results of their planning influence here first?Report


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