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Metro Business Thought Leadership

Atlanta Small Businesses Receive $10,000 Grants in Recognition of Hispanic Heritage Month

Representatives from the Metro Atlanta Chamber and the Hispanic Chamber of Commerce recently joined Fiserv, a leading global provider of payments and financial services technology with a significant presence in the Atlanta area, to present three Atlanta-area small businesses with $10,000 grants in recognition of Hispanic Heritage Month. 

The business owners who received grants included:

  • Joel Ferrer of Chef Joel Coco Cabana LLC, a restaurant delighting guests with unique cuisine, showcasing Chef Joel’s classically trained background and Cuban heritage.
  • Vanessa Higgins of Clean Tu Casa, a cleaning, organizing and personal errand service company serving homes, small offices and short-term rentals in Metro Atlanta.
  • Alejandra “Luz” Pelaez of UP Advertising, a multicultural advertising and digital marketing agency specializing in reaching the Hispanic market, ensuring companies communicate authentically.

In interviews following the grant presentations, the recipients discussed the impact the grants will have on their businesses. Chef Ferrer highlighted plans to invest in upgraded technology, while Vanessa Higgins underscored that the grants will enable her to create jobs and Sebastian Uribe of UP Advertising noted an anticipated increase in sales.  

The grants were awarded as part of the Fiserv Back2Business program, a $50 million commitment to support minority-owned small businesses. In addition to grants, Back2Business connects diverse small businesses with critical resources, including complimentary small business coaching, leading technology solutions such as Clover and community partners.

“We’re proud to celebrate Hispanic Heritage Month by supporting these inspiring businesses and all the small businesses that play a crucial role in Atlanta’s economy,” said Vivian Greentree, Senior Vice President and Head of Global Corporate Citizenship at Fiserv. “Providing funding and resources to help small, diverse businesses thrive is a key tenet of the Back2Business program and it’s wonderful to see the impact this program has made in cities all over the country, and especially here in our own backyard in Atlanta.” 

“It is an honor to partner with Fiserv and the Georgia Hispanic Chamber of Commerce to celebrate and support entrepreneurs in the Hispanic community during Hispanic Heritage Month,” said Alex Gonzalez, Chief Innovation and Marketing Officer at the Metro Atlanta Chamber. “Through the Back2Business grants, Fiserv is providing access to capital and resources to help these three Hispanic-owned businesses grow and thrive.”

In addition to facing difficult business conditions such as rising costs, supply chain challenges and labor shortages, Hispanic-owned small businesses have their own unique set of challenges.

“Fiserv recognition and support of the Hispanic community, providing valuable grants and services at a critical time for small businesses through Back2Business, is key to assuring equitable opportunities for our community and to being seen as the vital force that we are for the economy and the great state of Georgia,” said Verónica Maldonado-Torres, President and CEO, Georgia Hispanic Chamber of Commerce. “When one group thrives, we all thrive as a society, and that is our goal at the GHCC – to match businesses with the resources, tools and opportunities to inspire them and help them reimagine the next for their company.” 

In addition to Atlanta, Fiserv has sponsored the Back2Business program in cities including New York, Milwaukee, Miami, Chicago, Detroit, Tulsa, Oakland, Washington. D.C. and Omaha. To date, Fiserv has presented nearly 1,500 grants to small businesses through the program.


This is sponsored content.


  1. mike October 11, 2022 3:16 am

    I like itReport


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