Susan Watson (left) and Michelle Rooks formed the non-profit, Daughters Against Alzheimer’s, and launched their signature event, Battle for the Brain – A Lip Sync Competition, in the fall of 2017.In support of the National Institute on Aging (NIA) and National Plan to Address Alzheimer’sDisease (NAPA), Daughters Against Alzheimer’s is honored to support the plan’s goals to both prevent future cases of Alzheimer’s and to meet the needs of the millions of American families currently facing these diseases. (Photo provided by Daughters Against Alzheimer’s.)

When it comes to tackling a challenge as daunting as Alzheimer’s disease, it is easy to feel overwhelmed by the magnitude of the problem. Yet, at Daughters Against Alzheimer’s, we have found that by infusing our efforts with fun, camaraderie, team building, and the spirit of hope, we have unlocked a powerful formula for success that not only raises funds but also uplifts entire communities.

Our flagship event, Battle for the Brain, epitomizes this approach. The next Battle for the Brain will take place on February 6th, 2025, at the Coca-Cola Roxy, and it promises to be our most exciting event yet. With performances from local talent, including the Atlanta Falcons Cheerleaders, Delta Air Lines, Dorsey Alston Realtors, Julie’s Groove Crew, Miller Zell, Morgan Stanley, Ryder, Tootsies and Wesley Franklin, this event is not just a fundraiser — it is a movement. All proceeds will benefit Alzheimer’s research, supporting groundbreaking advancements that bring us closer to prevention and effective treatments. The event also fosters a unique sense of community, uniting participants and attendees in a shared mission to #forgetALZ.

A lip-sync competition might not seem like the obvious choice for combating a devastating disease, but it has proven to be a game-changer. Why? Because it’s not just about raising money — it is about creating an experience that brings people together. Teams from local businesses, community groups, and families form to compete, each united by the shared goal of making a difference. The preparation alone — choosing songs, rehearsing choreography, and bonding over shared laughter — becomes a team-building exercise that strengthens relationships and fosters a sense of collective purpose.

On the night of the event, the room buzzes with energy. Participants and audience members alike are swept up in a contagious wave of joy and hope. It is impossible to overlook the impact of seeing someone’s colleague or neighbor transform into a stage performer, delivering a heartfelt (and often hilarious) lip-sync routine. In these moments, barriers dissolve, and the stigma often associated with Alzheimer’s is replaced with a powerful sense of connection and possibility.

But the real magic happens beyond the stage. Through events like Battle for the Brain, we have built a network of advocates who are not only committed to supporting our cause but who also believe in the power of community-driven change. These events have become a rallying cry, a way for people to channel their frustration with a devastating disease into action. And by offering a platform that is rooted in positivity and fun, we have tapped into a wellspring of generosity and support that might otherwise have remained dormant.

We are inspired by the remarkable progress and promise in Alzheimer’s research. Studies reveal that treatments for Alzheimer’s and dementia are most effective when the disease’s underlying pathologies are detected before cognitive issues arise. Advancements in blood-based biomarkers are revolutionizing the way we diagnose and treat Alzheimer’s, enabling early detection and the prevention of future cognitive decline. With an unwavering commitment to research, Daughters Against Alzheimer’s proudly supports the collaborative work of the world’s premier doctors, scientists, and researchers at Emory’s Goizueta Alzheimer’s Disease Research Center.

As part of our mission, we align with the goals of the National Institute on Aging (NIA) and the National Plan to Address Alzheimer’s Disease (NAPA), focusing on both preventing future cases of Alzheimer’s and meeting the needs of the millions of American families currently facing this disease. The proceeds from Battle for the Brain directly support these efforts, fueling cutting-edge research and providing hope for a future free from Alzheimer’s.

The results speak for themselves. Year after year, our fundraising totals grow, but so does our reach. With your help, we hope to surpass our ambitious $1,750,000 fundraising goal at this year’s Battle for the Brain. Each event inspires new participants and brings fresh energy to the fight against Alzheimer’s. We’ve seen firsthand how the simple act of bringing people together in a spirit of fun and hope can create ripples of change that extend far beyond a single night.

On behalf of Daughters Against Alzheimer’s, thank you for your generous contributions and steadfast support. Together, we are demonstrating the power of collective impact and proving that even the most formidable challenges can be met with resilience, determination, and a smile. As we gather for an epic evening of fun, friendship, community, and entertainment, we remain committed in our belief that hope and joy are essential ingredients in our journey.

At Daughters Against Alzheimer’s, we are not just raising funds — we are raising spirits, building connections, and creating a movement fueled by hope. Together, we will win the fight to #forgetALZ and change the future for millions affected by Alzheimer’s disease.

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2 Comments

  1. My LO had Neuro X programme about 4 months ago. He sleeps soundly, works out frequently, and is now very active. It doesn’t make the Alzheimer’s disease go away but it did give him better quality of life. I’m surprised a lot of people with Alzheimer’s disease and their Caregivers haven’t heard of it, we got the treatment from uinehealth centre . co m

  2. My LO has been diagnosed with Alzheimer’s officially for 5 years. Memory was lost, didn’t remember his mother, or past life, acted like a 12 yr old. he was 75, He had some terrible night as he kept asking to go to the bathroom and get up at night. The doctor prescribed a sleeping pill (zolpidem), but it had a very bad side effect on him (delusions and hallucinations) and we decided not to give it any more and went for the Neuro X program that was introduced to us by his primary care doctor, he was on the Neuro X program for Alzheimer’s disease from Uine Health Centre for 6 months. The treatment relieved symptoms significantly, After the treatment he’s all of a sudden back active again, almost all his symptoms are gone, no signs of agitations, his sleeps pattern are back to normal. His memory loss has greatly improved and he tells stories about his past life, we got the Neuro X program from uinehealth centre. c om

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