A photo illustration of the 231 Pharr Road project as filed with the City.

By John Ruch

An apartment tower that would replace most of a Buckhead block heads to a review committee next month with its developer seeking several zoning variations.

A site plan of the 231 Pharr Road project as filed with the City.

Numbered 321 Pharr Road, the project would take up most of that street between North Fulton Drive and Grandview Avenue on the boundary of Garden Hills and Buckhead Village. Previously home to a nightclub, restaurants and other businesses, the block has been notorious in recent years for several shooting incidents.

Proposed by New York-based Tidal Real Estate Partners, the project includes approximately 406 residential units and 18,540 square feet of retail space fronting on Pharr and North Fulton. A design illustration shows a building approximately 25 stories tall. The site would wrap around an existing Chevron gas station on the southwest corner of Pharr and Grandview.

The project is scheduled for a Feb. 1 appearance at the Development Review Committee (DRC) of Special Public Interest District 9, a local zoning overlay aimed at certain design standards and pedestrian-friendly characteristics. The DRC is an advisory group to City planning staff.

According to a filing with the DRC, the developer expects to seek six zoning variations. They include eliminating active-use requirements on Grandview and a parking deck fronting there, creating a wider curb cut on Grandview and allowing it within 100 feet of an existing one, reducing a fenestration requirement on Grandview and allowing shared loading spaces to reduce the total number.

The DRC meeting is scheduled for 1 p.m. on Feb. 1 via Zoom.

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