The day before Pope Francis arrived in Cuba, Treasury Secretary Jacob Lew announced changes in U.S. regulations regarding doing business in Cuba. Coincidence?
Category: Robinson School of Business
Doug Rieder: A Self-Made Man Shows Today’s Students the Way
Doug Reider found success after graduating from the J. Mack Robinson College of Business, and is happy to share his success with current students.
Robinson Students Pump ‘Lyfe’ into Marketing Firm
On the third floor of a nondescript building next to the Atlanta Medical Center, Robinson College of Business students and alumni are building a marketing firm to cater to people like them – digital natives who grew up with the Internet.
Hooked on Soda
As part of his doctoral dissertation, Sunder has developed a formula to measure the customer lifetime value (CLV) of carbonated beverage consumers.
Lisa Rolf: Widening her Lens with an EMBA
Lisa Rolf never envisioned herself as an Executive MBA student. Once Rolf attended an information session for Robinson’s EMBA, she realized the program would enable her to support not just her team but the company as a whole.
Achieving Leadership & Innovation Success Through Constant Education
Kat Cole talks about the strategies and skills needed to effectively create and manage change in a brand that has had success in over 52 countries and continues to roll out successful new multichannel opportunities.
Shocks to the system: Does your leader absorb them or make them worse?
Tough times serve as a crucible for revealing the true nature of a leader, and how he or she can handle – or not – the inevitable shocks to the system.
The “Right” Amount of Conflict
The question for most organizational leaders is how to have the right amount of conflict to spark creativity and not let the fire burn too hot or spread too widely.
The Path to Profitability
In difficult economic times businesses need every possible advantage to reap profits. Utilizing the Customer Lifetime Value (CLV) measurement has provided that advantage to many companies, from giants such as IBM and an upscale global fashion retailer to a variety of smaller firms throughout the world. In its simplest terms, CLV is a formula that […]
