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ATL Business Chronicle Maria Saporta

Column: American Cancer Society HQ marks 30 years in Atlanta

Gary Reedy

Gary Reedy in his office at the American Cancer Society (Photo by Maria Saporta)

By Maria Saporta
As published in the Atlanta Business Chronicle on March 15, 2019

The American Cancer Society made several significant strides last year in its quest to reduce the number of cancer deaths across the nation – from research funding to community outreach and corporate partnerships.

And this year, the 30-year anniversary the American Cancer Society moving its headquarters to Atlanta, will be even more significant.

For example, the Robert Wood Johnson granted the Society more than $10.5 million in grants for cancer awareness and research in 2018 – a record year.

“We are hoping to get more grants from them,” said Gary Reedy, who has served as president and CEO of the Society since 2015.

Gary Reedy

Gary Reedy in his office at the American Cancer Society (Photo by Maria Saporta)

During an interview on March 12, Reedy quickly outlined a series of initiatives the Society is undertaking to fulfill its mission to “save lives, celebrate lives and lead the fight for a world without cancer.”

In January, it launched a nonprofit subsidiary called BrightEdge Ventures – evergreen fund that the Society has seeded with $25 million and is seeking investors to make it a least a $100 million venture capital fund.

“We are investing in both early and late stage companies that we think have the best therapeutics, diagnostics and technology to have an impact on cancer,” said Reedy, who added that the fund already has made its first investment in a company that has come up with a new diagnostic test for melanoma.

BrightEdge Ventures also has hired David Heenan as its director of operations and Bob Crutchfield, formerly with Birmingham’s Herbert Growth Partners, to serve as managing director of the fund.

The Society will be an equity partner, so it will benefit financially when the investments are successful.

Reedy also said the Society has officially launched its Global CEO Council with 12 executives on board. They include Ed Bastian, CEO of Delta Air Lines; Warner Baxter, chairman and CEO of Ameren Corp.; Greg Brown, chairman and CEO of Motorola Soultions; Steven Collis, chairman and CEO of AmerisourceBergen Corp.; Cathy Engelbert, CEO of Deloitte US; Ken Frazier, chairman and CEO of Merck & Co.; Alex Gorsky, chairman and CEO of Johnson & Johnson; Larry Merlo, president and CEO of CVS Health; Dennis Muilenburg, chairman and CEO of the Boeing Co.; Ginni Rometty, chairman and CEO of IBM; Julie Sweet, CEO of Accenture North America; and Klaus Zellmer, president and CEO of Porsche Cars North America.

That is in addition to several national partnerships the Society has established.

Avon has become the national sponsor of the Society’s Making Strides Against Breast Cancer. CVS Health also is national partner, working to help the nation become smoke-free.

“We also have an awesome longstanding partnership with Delta, which to date has raised over $16 million,” Reedy said.

And the Society’s partnership with the National Football League has raised a total of $19.5 million. The NFL actually celebrated its 10-year partnership with ACS during the February Super Bowl in Atlanta, and the NFL surprised the Society with a $500,000 donation during Super Bowl week.

“We are working now to develop more partnerships,” said Reedy, who added that one of his goals is to help people better understand the total breadth of the Society’s work – including its efforts to reduce the nation’s health disparities.

“We believe where you live should not determine if you live,” Reedy said. That’s why in 2018, the Society provided 340,000 free rides for cancer patients. It also provided more than 500,000 nights of lodging to people seeking cancer treatment.

And it is focusing on several cancers, which can be cured if detected in time – such as colon cancer. It had an initiative of 80 by 18 – to have 80 percent of the age appropriate population be screened for colon cancer by 2018.

In 2014, colorectal screening rates was 66.2 percent for people 50 and older. By 2016, the most recent figures available, screening rates increased to 67.3 percent, which Reedy said translated into an additional 3.3 million people screened. For the Medicare population group (65 to 75 year olds), that rate was 78.3 percent in 2016.

The HPV vaccine also holds great promise.

“The HPV virus causes six different cancers,” Reedy said, adding that everyone between 11 and 13 years old should be vaccinated for the virus. “Today, we literally have a vaccine that can eliminate cervical cancer.”

Reedy said the Society also is getting ready to issue a new challenge similar to the one it launched in the early 1990s, when it had a goal to reduce cancer mortality by 50 percent by 2015.

“Cancer death rates in 1991 were 215 deaths per 100,000 Americans, and in 2015 was 156 per 100,000 Americans – a 27 percent drop,” Reedy said. Now it wants to set another ambitious goal for 2035.

When asked about not being able to make its earlier goal, Reedy put it in perspective.

“If we don’t make our goal, we are still going to make incredible progress in saving lives,” he said.

Next on the Society’s plate is naming a new chief medical officer. Dr. Otis Brawley stepped down last November to join the faculty of John Hopkins University. Dr. Len Lichtenfeld has been serving as interim chief medical officer.

Reedy said the Society is down to a handful of finalists. “Hopefully, we will be able to name someone to the post in the next 30 days,” Reedy said.

Bill Foege Global Health Awards

The Centers for Disease Control and Prevention and former Atlanta Mayor Andrew Young will receive the 2019 Bill Foege Global Health Awards on June 6 at the Delta Flight Museum.

The honorary co-chairs of the dinner are former President Jimmy Carter and his wife, Rosalynn Carter.

Young served as the U.S. Secretary to the United Nations during the Carter administration before being elected mayor of Atlanta in 1981.

The third annual Foege dinner is being co-chaired by Cannon Carr, chief investment officers for CornerCap Investment Counsel; and Russell Medford, CEO of Covanos Inc.

Dr. Robert Redfield, director of the Atlanta-based CDC will accept the award on behalf of the nation’s health organization, which is the only federal agency based outside of Washington, D.C.

New chair of Central Atlanta Progress

Eddie Meyers, the Georgia regional president of the PNC Financial Services Group, took over as chair of Central Atlanta Progress at the annual meeting on March 12.

Meyers succeeded Rich McKay, president and CEO of the Atlanta Falcons, who had served as CAP’s chair for the last two years.

McKay remembers CAP President A.J. Robinson telling him two years ago that “my time would pass quickly.” Not coincidentally, the annual breakfast was held at Mercedes-Benz Stadium, which was under construction when McKay first became CAP’s chairman.

“A.J. assured me this would be a seamless transition,” Meyers said upon accepting the gavel. Meyers has been with PNC bank since 1989, and he has had quite a storied athletic career. In 1981, Meyers was named College Football Player of the Year in 1981 as a running back for the U.S. Navy. Later he joined the Atlanta Falcons, playing five preseasons and a full season before having a career-ending injury in 1987.

Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.


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