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ATL Business Chronicle

Column: New award to recognize collegiate marketers

By Maria Saporta
Friday, February 12, 2010

Marketing guru Ken Bernhardt is thinking ahead. He wants to make sure the marketing profession continues to attract the best and the brightest.

That’s why he is working with the Atlanta chapter of the American Marketing Association to create the “Ken Bernhardt AMA-Atlanta Outstanding Collegiate Marketer Award.” The award will recognize four collegiate AMA members.

The top recipient will receive $1,000 and the other three will receive $500 awards.

“I believe that getting students interested in a career in marketing is important to the overall health of Atlanta long term,” Bernhardt said. “A lot of these students stay in Atlanta and become future leaders. It’s very important for the AMA to identify the top students.”

Bernhardt, 2010 chairman of the Atlanta Convention & Visitors Bureau, is Georgia State University’s Taylor E. Little Jr. Professor of Marketing and Special Assistant to the Dean for Corporate and Community Relations at the Robinson College of Business. Before that, he chaired GSU’s marketing department.

The AMA-Atlanta has seven collegiate chapters — Berry College, Chattahoochee Technical College, Georgia Tech, Georgia State, Kennesaw State, University of West Georgia and Georgia College and State University.

Each chapter can nominate its top student for the four Bernhardt awards. This year’s recipients are: Erica Babin of Chattahoochee Tech; Jennifer Beech of Kennesaw State; Megan Moffatt of Berry College; and Sabra Lewis of Georgia College.

The AMA will present the awards at the 2010 Atlanta Marketer of the Year Awards on March 11.

CAP awards

Two longtime Atlanta leaders will be honored at this year’s joint annual breakfast meeting of Central Atlanta Progress and the Atlanta Downtown Improvement District on March 24.

Charlie Loudermilk, founder of Aaron’s Inc., will receive the 2010 Dan Sweat Award.

Jim Maddox, who retired in January as an Atlanta City Councilman after 33 years in office, will receive the 2010 Turner Broadcasting Downtown Community Leadership Award.

The 68th annual CAP meeting will be held at the Georgia World Congress Center’s Thomas Murphy Ballroom at 8 a.m. Tickets are available at www.atlantadowntown.com.

Tech to honor Todd

Bill Todd, president and CEO of the Georgia Cancer Coalition, will receive this year’s Ivan Allen Jr. Prize for Progress and Service from Georgia Tech’s Ivan Allen College of Liberal Arts.

The award will be given during the college’s Founder’s Day event on March 15 at the Biltmore’s Georgian Ballroom. Kenneth Knoespel, interim dean of the Ivan Allen College, will present the award.

Todd, a Georgia Tech alumnus, has spent 38 years in the technology and health-care fields in both academia and government.

In addition to his current role at the Georgia Cancer Coalition, Todd was the founding president of the Georgia Research Alliance.

Todd will be the 10th person to receive the award, which is named in honor of former Atlanta Mayor Ivan Allen Jr.

He also could be the last person to receive this award. Beginning in 2011, Georgia Tech will launch a new award — the Ivan Allen Jr. Prize in Social Courage — to be given to a national or international leader every year.

The award recipient also will be given $100,000 along with the prize. The prize is being underwritten by the Hilda and Wilbur Glenn Family Foundation.

Gateway gets a new gateway

The Gateway Center, a 24/7 facility to serve the homeless in Atlanta, is refreshing its Web presence through a revamped Web site, www.gatewayctr.org, as a way to let metro Atlantans know all it is doing to help end chronic homelessness in our region.

The Gateway Center opened in 2005 as one of the recommendations of the Regional Commission on Homelessness.

The facility converted the city jail into a center to provide a myriad of homeless services.

“What once was a place that held people captive is now a place where people are set free from homelessness,” said Vince Smith, the Gateway’s executive director.

In its first four years, the Gateway has placed more than 5,800 people in housing, reunified more than 8,300 people with families and support systems and assisted more than 4,800 people with employment, job-readiness and job training.

CEO Battle

The Ferst Foundation is pitting CEO against CEO to promote a love of reading among the young.

The CEO Battle, celebrating its 10th anniversary, has several executives and community leaders competing on who is the best reader. Executives involved include John Brock, CEO of Coca-Cola Enterprises Inc.; Bud Peterson, president of Georgia Tech; Michael Adams, president of The University of Georgia, and Gary Price of PriceWaterhouseCoopers LLC, among others.

The readers were videotaped and people had until Feb. 12 to vote on their favorite reader through the foundation’s Web site. The winner will be announced on March 1 at the Rotary Club of Atlanta.

Writers for Readers

Speaking of reading, Literacy Action held its annual Writers for Readers event at the Atlanta History Club Feb. 4 shining the spotlight on two Pulitzer Prize winners — Hank Klibanoff, who won the 2007 Pulitzer Prize for History for his book “The Race Beat”; and Natasha Trethewey, who won the 2007 Pulitzer Prize for Poetry.

Trethewey described how her love of reading began with her father reciting poetry to her at night. “The sound of words meant so much to me,” she said.

Literacy Action estimates that nearly one million adults in metro Atlanta are functionally illiterate. Emily Ellison, president and CEO of Literacy Action, said helping adults learn how to read is one of the most effective tools to combat poverty in our society.

Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.


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