By Pam Storm
As a native Atlantan, born and raised in College Park, I have witnessed this city evolve dramatically over the years. The skyline has grown, new industries have taken root, and our cultural footprint continues to expand globally—from music and film to technology and entrepreneurship. Yet amid all that progress, Atlanta retains something essential: a deeply rooted sense of community.
That spirit of connection is what ultimately led me to become an affordable housing provider and to partner with Atlanta Housing, the city’s housing authority.
Admittedly, this was not a path I had anticipated. My professional background is in tenant screening—I led one of the nation’s largest firms in that space—so I’ve long been familiar with the rental landscape, including the affordable housing sector. But for many years, I remained on the periphery, unsure whether I wanted to participate directly.
When I returned to Atlanta after working abroad, I felt a strong desire to give back to the city that had shaped me. Trusted colleagues—fellow property owners—recommended Atlanta Housing. These were professionals whose judgment I valued, and their experiences were overwhelmingly positive. Still, I had reservations.
Like many landlords unfamiliar with housing assistance programs, I was concerned about potential property damage, tenant quality, and the administrative burden of working with a government entity. These concerns were not born from fact, but rather from fear—fears that proved unfounded once I engaged with the program.
Since 2021, I have worked closely with Atlanta Housing, and I can say without hesitation that it has been one of the most rewarding professional and personal decisions I’ve made.
The program is remarkably well-run. Its systems are technologically modern, the staff is accessible and responsive, and the processes are clear and efficient. More importantly, the residents I’ve had the honor to house are exceptional individuals—people who simply need a stable place to land, often after encountering the kinds of life disruptions that can affect anyone: a job loss, a medical issue, a divorce, or the rising cost of rent in a competitive market.
These tenants are more than just renters—they are neighbors. I know their names. I’ve met their children. Together with my team, we’ve hosted community days, organized neighborhood clean-ups, and engaged with other partners across the city to build not just housing—but connection.
That, to me, is the true power of this work.
The word “community” comes up often among our residents. It’s how they describe their buildings, their neighbors, their homes. When a long-time tenant moved out recently, other residents welcomed the newcomer with open arms. They weren’t simply cohabitants—they were part of something shared, something meaningful.
As property owners, we often focus on occupancy rates and revenue. But there’s another bottom-line worth considering: impact.
Atlanta Housing makes that double bottom line possible. Not only does the program provide stable, consistent income to landlords, but it also offers backstops—including property protection measures—that reduce risk. I’ve never had to use these protections, and I don’t know anyone who has. But their presence speaks to the thoughtful design of the program and the respect Atlanta Housing shows its partners.
To those considering participation, I would offer this advice: speak with someone who has done it. Ask about their concerns and then ask if those concerns ever materialized. In my case, they didn’t. What emerged instead was a deeper understanding of housing insecurity, a renewed sense of purpose, and a firm belief that property ownership can be a platform for progress.
Providing affordable housing is not an act of charity. It is a civic responsibility—and a sound business decision. If you’re delivering a quality product and treating your tenants with dignity, you will find that fears give way to fulfillment.
Atlanta has always been a city of possibility, shaped by history but energized by change. As we continue to grow, let us ensure that growth remains inclusive.
To me, home is where people feel safe, supported, and seen.That’s what I strive to provide. And through my partnership with Atlanta Housing, that vision becomes reality—not just for me, but for the communities we serve.
Want to learn more about the benefits of being an AH Landlord?
Attend the 2025 Atlanta Housing Landlord Symposium
- Thursday, August 7, 2025 | 8:00 AM-5:00 PM
- Advance registration is required, and seating is limited
- Attendance is free
- This event is now at capacity. If you’re still interested in attending, we’ve created a waitlist. Join the waitlist here or scan the QR code below.
