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Invest Atlanta offering loans to small businesses as part of city’s response to COVID-19

Invest Atlanta logo

Invest atlanta logo

By Maria Saporta

Invest Atlanta has created a new $1.5 million loan fund for small businesses that have been disrupted by the new Coronavirus pandemic.

The purpose of the Business Continuity Loan Fund is to provide economic assistance to ensure the viability of city businesses and to help sustain employment.

Invest Atlanta logo

Invest atlanta logo

The fund will offer small businesses zero-interest loans to address a lack of working capital and cash flows as a result of reduced consumer demand, the ability to fulfill product or service orders and other economic conditions.

According to Fulton County Commissioner Lee Morris, the loan fund will provide 0 percent interest, a six to 12-month deferment and a five-year payment term. Loans will range from $5,000 to $30,000. Applicants can apply through this link.

“Our businesses and residents are suffering like I’ve never seen in my 20 years of public service,” said Dawn Arnold, Invest Atlanta’s executive vice president and chief operating officer.  “While we know the $1.5 million is not nearly enough, it’s a good start.”

Arnold also pointed to the recently-released report from the Atlanta Wealth Building Initiative – which outlines programs aimed at stabilizing small businesses in the Atlanta area.

“While these programs are not administered by Invest Atlanta, I know the magnitude of assistance needed for business is great and thought I’d pass this information along to you all and ask that you send to your networks,” Arnold wrote in an email.

The Atlanta Wealth Building Initiative did a survey of 112 small business. Of those, 74 percent were “not financially prepared for this crisis;” and 87 percent had experience sluggish sales in the past two weeks.

Dawn Arnold

“Businesses are mostly concerned with a loss of revenue through a reduction of in-store sales or client payments,” the report stated. “Forty-one percent of businesses can financially maintain for three to four weeks.”

The Initiative also provided a list of resources of programs that can offer assistance to small business.

The new Invest Atlanta loan fund is one of several new initiatives that Atlanta Mayor Keisha Lance Bottoms issued an executive order to help Atlantans respond to COVID-19, the specific strain of the Coronavirus that has disrupted Atlanta’s normal business and social interactions.

Bottoms ordered a total of $7 million from the city’s general fund to support emergency assistance during the pandemic.

“Our communities are in need of help and we are listening,” Bottoms said in a press release. “This is one step to provide relief and we are going to continue to look for opportunities to help those in need as we go through this together.”

In addition to the small business loan program, the executive order includes $1 million to provide emergency assistance to child food programs; $1 million in emergency assistance to senior food programs; $1 million to provide emergency assistance to homeless preparedness; $1 million for the purchase of technology to support the city’s telework deployment for non-essential staff; and $1.5 million to assist the “city’s partners in the financial industry” as a way to help hourly wage earners employed by businesses engaged with the city.

The city also will seek reimbursement from state and federal governments, and it will identify ways to leverage Community Development Block Grant funds from the U.S. Department of Housing and Urban Development.

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Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

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2 Comments

  1. Jennifer Dehner December 15, 2021 11:13 am

    This is great news. In this difficult time, small business needs to be supported in every possible way. True, I have not figured out how to get this support. Consumers are often afraid of such emergencies and apply for a personal loan, especially if you do not have a savings account. To my great happiness, I had a great helper in the form of the fitmymoney.com site. There I found just a ton of useful information on how to deal with debt and more.Report

    Reply
    1. alli March 21, 2022 1:46 pm

      “As a company, we commit to make the communities where we operate stronger and to do it at a very local level,” said Wells Fargo CEO Charlie Scharf. “Making a large donation in Atlanta — one of the largest donations we’ve made from the Open for Business Fund — was important to us and we know it will make a difference for small business owners.”

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      In her remarks, Kementich also mentioned that a survey conducted by Invest Atlanta revealed 81 percent of local business owners polled said grants through the CARES Act and other pandemic-related assistance programs helped them retain their employees.Report

      Reply

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