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Thought Leadership Views From Peachtree

Mixed-Use Momentum, Return to Public Life Remain Critical to Our City’s Recovery

By Brian Carr, Director of Marketing and Communications, Midtown Alliance

As we continue our work on the ground every day in Midtown, we see continued momentum and positive signs pointing toward recovery.

Developers and companies are continuing to bet on Midtown’s future. 

Development growth continues, with 17 major projects currently under construction in a 1.2 square mile area. Several of these have broken ground since the onset of the pandemic, and several more proposed projects have cleared the development review process in this same timeframe. Keep up with all of it on our development tour. The uses vary from residential to office space, retail and residential. 

Four brand new buildings opened their doors this month in the district, including hotels, residential developments and office space for Fortune 500 companies Google and Norfolk Southern. It’s a testament to pushing ahead as Atlanta works to climb out of a challenging set of circumstances. And it’s clear that Midtown’s mixed-use identity remains a key to Atlanta’s economic resilience.

New job announcements, company relocations and expansions keep coming.

And at the same time, more employers are choosing to plant their flag in Midtown. The latest organization to sign on is Roadsync, a logistics company moving to an office on Peachtree Street six times the size of its current office. The company currently has 90 employees and plans to have 100 to 150 employees by the end of 2021. 

MessageGears, an Atlanta firm whose employee base has grown about 70% during the pandemic, is relocating into the district to take advantage of transit access and proximity to Georgia Tech talent. These and many other employers are demonstrating their long-term interest in having employees be around each other to drive collaboration.

The arts are coming back to full strength in the heart of it all.

Midtown boasts the southeast’s largest concentration of arts and cultural venues. It’s great to see many of these reopening their doors this season, from Alliance Theatre and their new production “Darlin’ Cory” to The Breman Museum, which has restored its operations to welcome visitors on Sundays.

Meanwhile, Midtown Alliance’s “Heart of the Arts” studio residency program, created in partnership with commercial property owners, has taken flight. Take a walk down West Peachtree and you can see printmaker and mixed media artist Jamaal Barber creating in his studio space inside the Coda building. He’s one of half a dozen artists that are making works you’ll soon see in the district. 

Atlanta functions at its best when more people return to public life.

Together with our partners in Downtown and Buckhead, Midtown is part of an urban core that is built literally and figuratively to help power the City’s post-pandemic recovery. There’s a lot that still needs to happen. But we all know it truly works best when people want to be here, in-person and together. 

We’ll be here when you’re ready to return to public life. Get up to speed about coming back to Midtown offices with confidence by reading our new Return to Office guide. Stay up to date on visual and performing arts events happening in the district by viewing our event calendar and social media channels. When you’re able, support your local businesses — while the weather is still warm, you can even sit outside at 100 different restaurants in Midtown offering a combined 100K square feet of patio space.


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