Partnership with Harry Norman, REALTORS® generates over $135,000 to local nonprofits
By Elyse Hammett, VP marketing and communications, Community Foundation for Greater Atlanta
Harry Norman, REALTORS® launched a Philanthropy Fund in the fall of 2019 at the Community Foundation for Greater Atlanta to support nonprofit organizations throughout the region. The Philanthropy Fund showcases the realtors’ commitment to Atlanta’s people and neighborhoods throughout the metro region.
After closing a strong year in 2020, Harry Norman, REALTORS® shares that the brokerage has exceeded its original goal of raising $90K from agent contributions to celebrate its 90th year. Combined with company contributions, the organization donated over $135,000 to support important nonprofit work including animal rights, the arts, fighting homelessness and more. Each office selected charities to receive their contribution including Our House, Beat the Streets, Rescuing Hope, Elm Street Cultural Arts Center, United Way and more.
This inspiring philanthropic achievement adds to what was a remarkable 90th year for Harry Norman, REALTORS® as it ended with its best Q4 numbers yet. In addition to outperforming the year prior, the combination of favorable closed sales units and increasing sales prices saw an all-time Q4 record closed sales volume. Of course, this all contributed to the team’s commitment to achieving such an exciting donation goal for 2020.
“Harry Norman has always been committed to Atlanta from a philanthropic standpoint,” Harry Norman, REALTORS® President and CEO, Jenni Bonura said. “This unique partnership with the Community Foundation allows us to focus our efforts on the communities that we proudly serve. Giving back is at the heart of who we are as an organization and reflects our deeply rooted connection and devotion to Atlanta.”
Since it launched, sales associates have contributed a share from each closing to the Harry Norman, REALTORS® Philanthropy Fund, along with many taking an extra step to contribute personally. The luxury real estate firm matched the funds to further enhance the community impact. All Harry Norman, REALTORS® offices participated in the process and each identified grant recipients in their own community.
“Thanks to all of the Harry Norman family for their partnership to serve our community,” said President of the Community Foundation for Greater Atlanta, Frank Fernandez. “In two years, the Harry Norman family has doubled its grants to the region, and engaged in our COVID-19 Fund, raising more than $11K through its June 6 #Move4ATL initiative. The Harry Norman team demonstrates its commitment to the region — walking their talk. We thank them, as they serve as a model for what corporations and families can do together to serve the community.”
(Pictured left to right) Harry Norman, REALTORS® President and CEO Jenni Bonura, Harry Norman agent and Community Foundation Board member, Studie Young and Community Foundation President, Frank Fernandez