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Thought Leadership Views From Peachtree

Positive Momentum at AmericasMart Atlanta and for Downtown

2020 PWP Studio Corporate Event Photographers

By Bob Maricich, International Market Centers CEO

The feeling of optimism was palpable throughout the recently concluded Atlanta Market – International Market Centers’ (IMC) flagship gift and home décor market at AmericasMart Atlanta – as retailers and designers from across the country and around the world gathered again to buy for their stores and projects. They were bullish on business and energized by the opportunity to be back at AmericasMart. 

After 60 years looking over Peachtree Street, AmericasMart has seen it all: recessions and recoveries, booms and busts, fads and trends passing and reemerging again. Since 1961, the impact of AmericasMart and its events endures: there is no substitution for the in-person market experience. 

Urged by customers to maintain wholesale business opportunities during the pandemic, since June 2020 IMC has safely and successfully produced 16 buying events attracting some 160,000 market participants. The creation of a safety task force and significant dollars spent on PPE, enhanced cleaning, health screening and social distancing methods have proved more than worth it. Market participation has steadily improved to meet – and beat – pre-pandemic levels for our Atlanta Apparel Markets and Open Year Round business, and Atlanta Market is poised for better than full recovery in Winter 2022. 

According to a recent economic impact report, AmericasMart’s pre-pandemic impact on Georgia was equal to five Super Bowl-level events every year.  As such, the recovery of IMC’s markets at AmericasMart does not impact just the gift, home and apparel industries we serve, but also the Downtown Atlanta community as a whole. We are thankful to the area hotels, restaurants and businesses that help to create a positive market experience for our 200,000+ AmericasMart visitors and are excited to be working together to get back to those historic levels. 

Each year, AmericasMart Atlanta hosts 14 Markets for the gift, decor and apparel industries, connecting thousands of buyers and sellers. The campus is open year-round between Markets with 400+ permanent showrooms across three buildings serving the retail, commercial and design communities. AmericasMart and the Atlanta Decorative Arts Center (ADAC) merged with International Market Centers (IMC), a Blackstone portfolio company, in 2018 to form the world’s largest owner and operator of premier showroom space. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of Juniper, a fully integrated omnichannel B2B commerce solution and multiline B2B e-commerce marketplace, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information, visit IMCenters.com. 

 

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