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Metro Business Thought Leader

Super Bowl LIII Shows the World – Atlanta Is Now

Photo above provided by Metro Atlanta Chamber via the ATL Brand Box.
Metro Atlanta’s sporting momentum is undeniable. Atlanta United FC continues to set Major League Soccer attendance records at Mercedes-Benz Stadium, the Atlanta Braves have established themselves at new home SunTrust Park, and the world was welcomed to the city for Super Bowl LIII. The region is inventing, connecting, inspiring and thriving – all while telling our story of unmatched culture, welcoming community and status as a top tech hub.
The following are highlights from Super Bowl LIII provided by the Atlanta Super Bowl LIII Host Committee:
Throughout the week leading up to Super Bowl LIII, more than 500,000 people – including 150,000 out-of-state visitors – flocked to downtown Atlanta to experience the Big Game and the myriad of events leading up to it. Including those who engaged in Atlanta Super Bowl Host Committee events throughout the year leading up to Super Bowl LIII, more than 1 million people were able to be a part of the Big Game. While the New England Patriots prevailed as Super Bowl LIII champions, the city of Atlanta proved yet again why it is the ultimate host city for major sporting events.
“We were proud to host Super Bowl LIII and welcome the hundreds of thousands of visitors to our city, while also leaving a lasting impact on our community through Legacy 53,” said Brett Daniels, COO of the Atlanta Super Bowl Host Committee.  “None of this would have been possible without the support of the city, the mayor, our volunteer team or the more than 40 federal, state and local agencies who helped make this event a success. From our walkability to family-friendly events to the state-of-the-art Mercedes-Benz stadium, Atlanta showed the world why we are a premier city to host events of this magnitude.”
Some highlights from the game and the surrounding events include:

  • Attendance across Super Bowl LIVE and Super Bowl Experience topped 500,000
  • More than 80 artists performed at Super Bowl LIVE presented by Verizon, the Host Committee’s free fan festival in Centennial Olympic Park
  • TSA screened a record number of airport passengers in one day, with 101,999 passengers screened on Feb. 4, 2019, at Hartsfield-Jackson International Airport
  • 1,593 private jet arrivals at Atlanta-area airports
  • MARTA ran for 94 hours straight and carried more than 500,000 people throughout Super Bowl weekend, which is double the number of passengers it normally carries and included a record-breaking 270,000 riders on Saturday alone
  • An NFL record 32,000 people applied for Team ATL volunteer positions and 10,000 Team ATL members demonstrated southern hospitality throughout the week
  • 90,000 recycled water bottles were used to make the Team ATL volunteer jackets
  • 250,000 volunteer hours were completed by Team ATL representatives
  • First-ever Lombardi Trophy at Victory Square at Super Bowl LIVE, which was fabricated locally in Duluth, Georgia
  • 100+ Super Bowl-related parties and events were held across the multi-day event
  • Atlanta Super Bowl Host Committee social media posts reached 10,685,401 across Facebook, Instagram and Twitter between Jan. 25-Feb. 4
  • The event brought in 5,800 media from 23 countries
  • As part of Legacy 53, the Atlanta Super Bowl Host Committee left a lasting impact across five pillars:  Business Connect supplier diversity, civil rights and social justice, capital investment, sustainability and youth engagement.
    • The NFL Foundation, Host Committee and Arthur M. Blank Family Foundation funded a $2.4 million renovation of John F. Kennedy Park in Atlanta’s historic Westside neighborhood
    • 30 murals were installed around the city through the Off the Wall program – a city-wide initiative led by WonderRoot and the Host Committee to elevate Atlanta’s civil rights and social justice journey
    • 200+ local, diverse and certified businesses participated in Business Connect, the NFL’s supplier diversity program for Super Bowl LIII
    • During the Super Bowl LIII Recycling Rally on Jan. 19, 42,446 pounds of e-waste was collected to be recycled, marking the largest Super Bowl Recycling Rally to date
    • 20,000+ trees were planted in Atlanta, Clarkston, Doraville and eight other locations in the community

For more information on Super Bowl LIII visit http://www.atlsuperbowl53.com/.


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