Turning State Farm Arena into Georgia’s biggest polling place may be a marketing stroke of brilliance. The COVID-driven stampede to online everything also puts the marketing sector at a pivot point in today’s culture.
Tag: branding
Posted inPublic Relations, Thought Leader
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky bourbon, Beam Inc., announced last week that they were becoming so successful, experiencing tremendous growing […]
