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Strong economy poses unique challenges to Atlanta’s professional associations

By Guest Columnist KIMBERLY N. STRONG, MBA, president of Atlanta’s chapter of American Marketing Association

Looking toward West Midtown from Atlantic Station, the number of cranes dotting the Atlanta skyline speaks to the city’s economic vitality. More than a decade after the Great Recession, Atlanta has proven its resilience as a regional business hub that is adept at creating jobs. This accomplishment is undoubtedly worth celebrating, but it also comes with a risk: Passivity.

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