When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars and made lots more money, but we were more comfortable in our glow of righteousness. […]
Tag: chris schroder
Posted inPublic Relations, Thought Leader, Uncategorized
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Many things have changed since Schroder PR begin 10 years ago; many have not Ten years ago this week, Schroder PR opened its doors to provide writing and media relations services to a few select clients. Since then, a lot has changed in the business of public relations, but a few enduring principles remain more […]
Posted inPublic Relations, Thought Leader
Responses to Clients on Social Media Critical for Building, Maintaining Relationships
As we inched along this past Sunday night in the security line in what seemed like an endless corridor at Logan Boston Airport, my wife Jan tweeted our frustration on her cell phone. Not a major crisis, mind you. Nevertheless, a communications professional somewhere was monitoring comments and responded within a minute or two with […]
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Inside Atlanta PR – Profiling the Profiler
Profiling the profiler: Inside Atlanta PR columnist Chris Schroder is quizzed by last week’s interview subject, Betsey Weltner Betsey: Chris, thank you for letting me turn the tables on you. Like all of the public relations practitioners featured in your column in the SaportaReport, you have an interesting career story as well as many interests […]
Posted inPublic Relations, Thought Leader
Charlie Hayslett converted a government reporting career into a successful public affairs career
Charlie Hayslett was more than a decade into his career as a newspaper reporter when Bob Cohn of Cohn & Wolfe PR firm called him one afternoon and asked, “Have you had enough of the newspaper business?” “You happened to have called me on a day when the answer is ‘Yes’,” Charlie told him. That’s […]
Posted inPublic Relations, Thought Leader
Inside Atlanta PR
J.R. Hipple learned from the “father of PR” and helps counsel today’s CEOs The last class J.R. Hipple took as a student at Miami of Ohio was public relations. He liked it so much, he decided to prusue a masters in the field. Providence led him to Boston University and to finding a mentor who […]
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Inside Atlanta PR
Sharon Goldmacher might be the only person who can solve this winning PR formula: C21 + 2013 = Final Four When Sharon Goldmacher of communications 21 was trying to decide where to start her career, she had a bit of a Goldilocks experience: New Orleans was too hot and the Baltimore/D.C. area was too cold. […]
