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MARTA hack-a-thon

For MARTA’s future, culture is everything

MARTA recently hosted its latest hack-a-thon, a high-tech competition inviting participants to create their own “hacks” or improvements to make the transit agency more effective, efficient and customer friendly. 

Hack-a-thons aren’t new; large companies have been holding them for years. But for MARTA, they’re a really big deal. As the agency starts searching for its next CEO, that person should understand how such events foster a culture of openness and innovation that’s critical to MARTA’s forward trajectory.