If a picture is worth a thousand words, the value of a product video could very well be worth a thousand leads. James McQuivey of Forrester Research says the value of a one-minute video is 1.8 million words. That’s the equivalent to 3,600 text pages. In other words, if you write an average of one […]
Tag: Kathy Gyselinck
Posted inHome Mortgages, Thought Leader, Thought Leadership
Homeowners: Go Green This Earth Day
With Earth Day fast approaching on April 22, now is a great time to begin thinking about “going green,” or even greener, with your home.
Posted inHome Mortgages, Thought Leader
Credit Scores in Post-bust America
Though mortgage lenders take many factors into account when deciding on mortgage approval, credit score is one of the most important.
Posted inHome Mortgages, Thought Leader, Uncategorized
Enticing Potential Buyers to Your Home
Before that “For Sale” sign goes in your front yard, take a good look around your home and make sure you will be showing it off to its best advantage.
Posted inHome Mortgages, Thought Leader
5 Tips to Sell Your Home to Generation Y
As millennials are beginning to enter the housing market, we discuss what renovations are needed to market your home to Generation Y.
Posted inHome Mortgages, Thought Leader
Pre-Housing Bubble Burst Levels Appearing in the Industry
Though Atlanta has been enduring one of the wettest summers in history, it is also experiencing one of the “hottest” in terms of real estate, according to online real estate database Zillow. Zillow’s second quarter real estate market reports showed that home values increased 2.4 percent from the first quarter to the second quarter of […]
Posted inHome Mortgages, Thought Leader
Positive Signs for the Housing Industry
Brighter days lay ahead for the housing industry. Here are a few positive signs we’ve seen at Southeast Mortgage.
Posted inHome Mortgages, Thought Leader, Uncategorized
Top Myths About Mortgages
There are many types of mortgages available, which is good for the consumer, but also leads to a lot of confusion. Here are some of the top myths about mortgages we encounter.
Posted inHome Mortgages, Thought Leader
Survey Says Homebuyers Not Educated on Mortgage Process
If someone asked you what type of home you would like to buy, you’d probably know the answer. But if someone asked you what type of mortgage you want, could you answer the question just as quickly?
Posted inHome Mortgages, Thought Leader
New Internet Scam Hits the Housing Industry
Internet scams are seeping into the housing industry as housing gains momentum and more buyers begin their search online.
Posted inHome Mortgages, Thought Leader
Happy Employees Lead to Happy Customers
What’s the secret to building a successful company? Make your employees happy. A happy workforce raises sales by 37 percent, productivity by 31 percent and accuracy on tasks by 19 percent.
Posted inHome Mortgages, Thought Leader
The Buyers and Sellers of 2012
The National Association of Realtors 2012 Profile of Home Buyers and Sellers is out and it offers some interesting insight on the market’s activity in 2012. The annual profile measures the demographics, preferences, motivations, plans and experiences of recent buyers and sellers. Research for this year’s report was conducted by distributing surveys to a sample […]
Posted inHome Mortgages, Thought Leader
Tales From First-Time Homebuyers
We’ve said it before and we’ll say it again: Now is a great time to buy a home. At Southeast Mortgage, we recently had several team members buy their first home. The current market provided each of them a unique and affordable opportunity they couldn’t pass up. One member of the Southeast Mortgage team bought […]
Posted inHome Mortgages, Thought Leader, Thought Leadership
Avoid Being a Victim of Mortgage Fraud
Just this week a federal judge sentenced a former Auburn attorney to nearly four years in prison for mortgage fraud. James Boyd Douglas Jr. handled mortgage refinancings and real estate closings and was found guilty of embezzling $2.3 million from clients. An Atlanta area woman and her brother ran a real estate scam in Baldwin County […]
