Color Runs: The Peachtree Road Race’s millennial offspring

The Peachtree Road Race on July 4 is rooted in a time when running wasn’t popular. Out on the multicolored, millennial fringes of outdoor recreation for young adults, the clenched-teeth grind is passé.

By turning up the party, color runs have become a popular mixing zone for socializing, sweating, and social media. If anything was tailor made for the selfie and the “unique shareable experiences” craved by the millennial generation, it’s a color run.