A year or two ago, the traffic directed from social media channels couldn’t hold a candle to what search engines were bringing in to websites.
Tag: SchroderPR.com
Posted inPublic Relations, Thought Leader
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky bourbon, Beam Inc., announced last week that they were becoming so successful, experiencing tremendous growing […]
Posted inPublic Relations, Thought Leader
Announcement by The Associated Press to include Samsung-sponsored Tweets is part of an evolving platform
The Associated Press announced it will begin having sponsored tweets on its Twitter feed and Samsung will be the first company to take part in it. Twitter has had advertising for some time in the form of Promoted Tweets – tweets purchased by advertisers that appear in targeted users’ Twitter feeds. The Promoted Tweets are […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Many things have changed since Schroder PR begin 10 years ago; many have not Ten years ago this week, Schroder PR opened its doors to provide writing and media relations services to a few select clients. Since then, a lot has changed in the business of public relations, but a few enduring principles remain more […]
Posted inPublic Relations, Thought Leader
PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a good Christmas movie. Nothing. But the next best thing was on – “The Wizard of […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
It could be that scary time of year to ask clients to rate our delivery of service. Yesterday, I had an annual birthday lunch with a friend with whom I used to work at the AJC named Sherrill Evans Mahoney. She is currently a salesperson for the New York Times. We happen to share the […]
Posted inPublic Relations, Thought Leader, Uncategorized
Inside Atlanta PR – Profiling the Profiler
Profiling the profiler: Inside Atlanta PR columnist Chris Schroder is quizzed by last week’s interview subject, Betsey Weltner Betsey: Chris, thank you for letting me turn the tables on you. Like all of the public relations practitioners featured in your column in the SaportaReport, you have an interesting career story as well as many interests […]
Posted inPublic Relations, Thought Leader
Reader of the news
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on the first day of class. The instructor walked us through the syllabus and explained that […]
Posted inPublic Relations, Thought Leader
Inside Atlanta PR
J.R. Hipple learned from the “father of PR” and helps counsel today’s CEOs The last class J.R. Hipple took as a student at Miami of Ohio was public relations. He liked it so much, he decided to prusue a masters in the field. Providence led him to Boston University and to finding a mentor who […]
Posted inPublic Relations, Thought Leader, Uncategorized
Inside Atlanta PR
Sharon Goldmacher might be the only person who can solve this winning PR formula: C21 + 2013 = Final Four When Sharon Goldmacher of communications 21 was trying to decide where to start her career, she had a bit of a Goldilocks experience: New Orleans was too hot and the Baltimore/D.C. area was too cold. […]
