There are still those of us old enough to remember the sequential side-of-the-road billboards for Burma Shave or South of the Border. They were pseudo-cheeky, pretty stupid and, well, impossible to ignore. Even if you were going 80 mph.
In “Three Billboards Outside Ebbing, Missouri,” Mildred Hayes (Frances McDormand) takes something of the same approach. She rents three peeling billboards on a deserted road and plasters her own very personal message across them. In order, they read: Raped While Dying; And Still No Arrests; How Come, Chief Willoughby?