Posted inHigher Education, Thought Leader, Uncategorized

Are You Back for Good or Still Shopping Around? Predicting Customer Churn

By V. Kumar, Agata Leszkiewicz, and Angeliki Christodoulopoulou Herbst With switching costs becoming progressively lower, customers in mature service industries tend to churn repeatedly, switching from one provider to the next. In turn, companies extend attractive promotional offers to win them back — until the next best offer lures them away. After the successful reacquisition […]

Posted inHigher Education, Thought Leader, Uncategorized

“I Quit!” Predicting When and Why Employees Quit

By Ashley Goreczny, Sarang Sunder and V. Kumar Rather than working employees to the point of burn-out and seeing them leave, retaining employees can save companies millions of dollars, research shows. Quitting employees represent great costs to the firm, particularly in recruitment and training. Managers need to predict, “Which of my employees is likely to […]

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