MARTA, City of Atlanta and Relay Bikes seek to close ‘last mile’ gap

By Maria Saporta

MARTA and the City of Atlanta are teaming up to provide the elusive “last mile” for people seeking alternative ways to get around.

MARTA and the city’s Relay bike sharing program launched their partnership on July 14 with an actual bike relay from the Colony Square bike station to MARTA’s Arts Center Station. MARTA and city employees “competed” in an effort to “win” the relay.

The “race” ended up being a wheel-biting finish between MARTA board member Jim Durrett and Atlanta Planning Commissioner Tim Keane.

MARTA Durrett Tim Keane

Cyclists Jim Durrett of MARTA, and Tim Keane of the City, race to the finish line

But all kidding aside, MARTA, Relay and city officials took a serious tone.

“This is a very special morning for us,” said Keith Parker, MARTA’s CEO and general manager. “ Relay will have 500 bicycles at various MARTA stations throughout this city. It’s an incredible new asset for the city of Atlanta.”

MARTA board member Bob Dallas said the partnership was all about the “last mile connectivity” – linking people from transit to their homes, offices and hang-outs –providing cycling as a mode of transportation to travel that distance.

“My hope is that it will expand to other jurisdictions beyond the City of Atlanta,” said Dallas, who is a DeKalb representative on the MARTA board.

Former MARTA Chairman Durrett, who also is an avid cyclist, said he was “thrilled” by the partnership.

“We are, in the City of Atlanta and within the MARTA system, right on the brink of changing how people feel about this city and how they get around,” Durrett said “I think you are going to see cycling and transit utilization skyrocket.”

Keith Parker relay

MARTA CEO Keith Parker (in red helmet) rides over the finish line in the relay (Photo by Maria Saporta)

Parker said it’s already happening with the bike racks on buses often taken when other bike riders try to board. “We are getting complaints that they’re full,” Parker said.

Still, MARTA is recognized as one of the most bike-friendly transit systems in the country.

“You can take your bikes right on the train at any time of day,” Parker said. “Cyclists have full access to the trains.”

Keane also laughed at the competition during the relay between city and MARTA riders.

“There are not two teams here,” Keane said. “There’s one team. We are in the midst of creating a new transportation plan for the City of Atlanta. Every single resident in the City of Atlanta has an invested interest bikes.”

For people who want to drive 100 percent of the time, they should hope that other people are cycling, walking and riding transit. Saying he was sharing a public service announcement, Keane said: “Your future depends on many of your neighbors doing that.”

Keane credited much of the city’s recent advancement in cycling to Mayor Kasim Reed, and his decision to hire a chief bicycle officer – Becky Katz.

Keith Parker Becky Katz

MARTA CEO Keith Parker chats with Atlanta’s Chief Bicycle Officer Becky Katz (Photo by Maria Saporta)

Julie Wells, Relay Bikes’ director of development and partnerships, also celebrated the partnership, thanked both the City and MARTA for their interest in bike sharing. She said Atlanta is getting accustomed to the blue bikes that already are on the streets.

She said the program would expand at “strategic” MARTA stations.

Initially bike sharing stations are  being located at seven MARTA stations: Arts Center, Civic Center, Inman Park/Reynoldstown, King Memorial, Peachtree Center, West End and North Avenue.

The Relay Bike Share has become an essential mode of transportation since it launched in June, 2016. Already, more that 11,500 people have ridden the bike share program taking 35,000 trips for 80,000 miles.

And since MARTA installed its bike share stations on April 20th, more than 3,200 bike-share bike rides have initiated from a MARTA station.

Relay ribbon-cutting

Time to cut the ribbon: (Front row – left to right) Becky Katz,Bob Dallas,Keith Parker, Tim Keane, Jim Durrett, MARTA’s Goldie Taylor and Julie Wells (Photo by Maria Saporta)

ribbon cutting

And the ribbon is cut: (Front row – left to right) Becky Katz,Bob Dallas,Keith Parker, Tim Keane, Jim Durrett, MARTA’s Goldie Taylor and Julie Wells (Photo by Maria Saporta)

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

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