MARTA (always) Matters. So Now What?

By Lyle V. Harris

We told you so. Or at least we tried.
Remember when MARTA was mostly treated as a punchline and a punching bag for anti-transit haters? I sure do.
About eight years ago, my former MARTA colleagues and I brainstormed a public awareness campaign to counter the trash-talking naysayers by extolling the untold virtues of the buses, trains and dedicated MARTA employees who help to keep the Atlanta region moving forward.  

MARTA selects another Parker to be its next CEO

MARTA’s Board of Directors Thursday selected Jeffrey A. Parker as its choice to be the agency’s next general manager and CEO.

Parker, who worked at MARTA as senior director of transportation operations from 2005 to 2008, currently is vice president of HNTB Corp., an infrastructure solutions firm that has worked closely with MARTA over the years.


Past reflections by Kelly Jordan

Click to enlarge each photo:

MARTA train

MARTA – a jewel in metro Atlanta’s economic development future

All of a sudden, nearly everybody wants MARTA.

Metro Atlanta and Georgia have always been obsessed with economic development – attracting new companies to town or getting existing companies to expand.

So when Amazon says it wants to locate its second headquarters in a place with transit, it is sending a message loud and clear to our state and local officials that metro Atlanta needs to expand its regional transit system.


Keith Parker MARTA

Keith Parker leaving MARTA better than he found it

As published in the Atlanta Business Chronicle on Sept. 8, 2017

The impending departure of MARTA General Manager and CEO Keith Parker the transit agency announced Sept. 5 comes at a pivotal time in the system’s history.

After 25 years in the transit industry — including five years at MARTA — Parker will be leaving this fall to become president and CEO of Goodwill of North Georgia.

MARTA hack-a-thon

For MARTA’s future, culture is everything

MARTA recently hosted its latest hack-a-thon, a high-tech competition inviting participants to create their own “hacks” or improvements to make the transit agency more effective, efficient and customer friendly. 

Hack-a-thons aren’t new; large companies have been holding them for years. But for MARTA, they’re a really big deal. As the agency starts searching for its next CEO, that person should understand how such events foster a culture of openness and innovation that’s critical to MARTA’s forward trajectory.