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Atlanta BeltLine and Invest Atlanta cancel $200 million plan for Murphy Crossing

A rendering of the Murphy Crossing development (Special: Place Properties)

By Maria Saporta

It’s back to square one for Murphy Crossing.

The Atlanta BeltLine Inc. has terminated a memo of understanding that it had with the development team that had proposed investing $200 million to transform a 20-acre site on the southern part of the BeltLine.

ABI sent Cecil Phillips, CEO of Place Properties, a letter on Wednesday that said it was cancelling the procurement process. “ABI is exercising its right to reject all proposals received,” Clyde Higgs, ABI’s president and CEO, wrote to Phillips.

Cecil Phillips

Cecil Phillips

In an interview Wednesday afternoon, Phillips confirmed the deal, which he had been working on for nearly two years, was off.

“We are surprised and disappointed that not only is our project not going through but that the whole RFP (requests for proposals) has been withdrawn,” Phillips said. “We were committed to having this project completed within three years.”

Phillips also unveiled, for the first time, details of his proposal. There would have been 552 multifamily units, of which 40 percent would have been affordable with no subsidy from the city, Atlanta Housing or Invest Atlanta. There have been 14 townhomes, 40 percent would have been affordable with no subsidy.

The project would have included a modular manufacturing facility that would have provided 180 entry-level jobs at $19 an hour – available to people without a college education. It also would have had an innovation center and maker space to encourage entrepreneurship.

There would have been 57,000 square feet of retail, with about half of that being a grocery story. South Carolina developer WRS would have developed the retail piece, which became a lightning rod in the community. WRS acquired Underground Atlanta three years ago, and there’s been little progress on that development.

Place Properties also would have set aside 20 percent of the property for green space and public gatherings.

“We would have had a farmer’s market, public art, concerts and public walkways,” Phillips said. “All the truck traffic would have gone out the back way” so it would not have been an intrusion on the residential area.

“We would have recruited people who lived in the units to work at the facility, so they would have been able to walk to work,” Phillips said. “This is a project that really would have jump-started the economic revitalization in that part of town.”

A rendering of the Murphy Crossing development (Special: Place Properties)

When WRS became an issue in the community, the company’s CEO – T. Scott Smith – offered to withdraw months ago, and that was conveyed to the various parties involved, according to Phillips.

ABI’s Higgs confirmed Wednesday the deal was off.

“Murphy Crossing is an important development project on the BeltLIne, and this is something we have to pay significant attention to with the COVID pandemic,” Higgs said. “It means we will have to restart the entire procurement process. Ultimately, we will do what’s best for Atlanta.”

In order to move forward, the deal needed to be approved by the Invest Atlanta board because it owns the 20 acres that makes up Murphy Crossing.

Bill Bozarth, an Invest Atlanta board member, tried to find out why the development deal was not being presented to the board.

“I do believe there were some concerns about the ability of the development team being able to handle everything on its plate,” Bozarth said. “It required the approval of Invest Atlanta to sell the land.”

When he heard the deal was off, Bozarth said “it was really disappointing to me,” because he believed the project would have been a real boost for that part of the city, a site that’s near Oakland City, Adair Park and Capitol View.

An aerial view of the what the Murphy Crossing development would have looked like (Special: Place Properties)

“Cecil was presented to the board as a very good partner,” Bozarth said. “I was very impressed with the modular construction facility that would have been a welcome addition to the area with living-wage jobs that would not have required a college education. That’s what we’ve said we want.”

Phillips said that it could take another two years to complete another RFP process, which will delay economic development on that site.

When asked if he would resubmit his proposal, Phillips said: “I have to see what the new RFP says before I make a decision.”

Meanwhile, Bozarth offered some advice to ABI to be more inclusive of the community during the RFP and selection process.

“If they are going back to square one, it would be smart to get more community input from the beginning,” Bozarth said. “The communities have put in a lot of effort behind what they want for the area.”

Place Properties site plan for Murphy Crossing (Special)

One of the attractive industrial buildings on the Murphy Crossing site (Photo by Kelly Jordan)

Aerial view of the proposed Murphy Crossing development (Special: Place Properties)

A close up of one of the buildings at Murphy Crossing showing the proximity to the BeltLine (Photo by Kelly Jordan)

Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.


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  1. David Finkel June 3, 2020 5:05 pm

    Sign of the times….at least until economic recovery…all bets are off until then.Report

  2. Greg June 3, 2020 6:15 pm

    “We would have had a farmers market ” There are still a few Neanderthals walking around who remember when this spot WAS the Atlanta Farmers Market. (cough…cough…) One of them even recalls going there with his Mom to purchase produce before the market operation moved down to Forest Park adjacent to I-75.Report

  3. Steve Williams June 3, 2020 8:02 pm

    Thank God. Now maybe someone will ask us what we want. All summed up in the last paragraph. Thanks for the comment Bill BozarthReport

    1. Andy M. June 15, 2020 7:11 pm

      Waiting for someone from the Beltline to ask what you want is like assuming worksource Atlanta will create jobs, Atlanta Housing will build affordable housing and KLB will stop the glamour shots and VP campaign to focus on the city. Best of luck to you my friend.Report


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