Posted inRobinson School of Business, Thought Leader, Uncategorized

The Path to Profitability

In difficult economic times businesses need every possible advantage to reap profits. Utilizing the Customer Lifetime Value (CLV) measurement has provided that advantage to many companies, from giants such as IBM and an upscale global fashion retailer to a variety of smaller firms throughout the world. In its simplest terms, CLV is a formula that […]

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