The National Association of Realtors recently produced a Market Pulse Survey that provides insight on consumers’ needs in retrospect from 2003 to 2011.
Category: Thought Leader
Posted inGlobal Health & Development, MAP International, Thought Leader, Uncategorized
Neglected… No more
The big news recently is the $28.8 million grant from the Bill & Melinda Gates Foundation to the Task Force for Global Health targeting “Neglected Tropical Diseases” (NTDs).
Posted inHome Mortgages, Thought Leader
The New York Times Agrees: Now Is the Time to Buy
Mortgage rates are expected to rise slightly over the year and home prices are expected to rise rapidly. Many homebuyers may be wondering, “Is now the time to pull the trigger?”
Posted inPublic Relations, Thought Leader
One of my favorite holidays: National Grammar Day
March 4th was National Grammar Day – did you not celebrate? The day serves as a celebration of language, and also as a day to raise awareness of what it means to write and speak well.
Posted inLive Healthy, Atlanta!, Thought Leader, Uncategorized
March Is Deep Vein Thrombosis Awareness Month
While most blood clots can be detected in a hospital, blood clot-related deaths account for more deaths in America than breast cancer and AIDS. This week, David Martin begins a four-part series on blood clots for Deep Vein Thrombosis Awareness Month.
Posted inPublic Relations, Thought Leader, Uncategorized
Trending: I hear people say they don’t read eNewsletters any more, but this past week has proved just the opposite
I’ve been so busy this past year that when Schroder PR Account Manager Sarah Funderburk would ask me every few months how the firm was going to celebrate its 10th anniversary, I’d just shrug my shoulders, shake my head and gaze back into my computer. Lucky for me, I’m not in charge of anniversaries. One […]
Posted inHome Mortgages, Thought Leader
It’s Time to Act on the Housing Market’s Opportunities
The next phase of the housing recovery is underway – higher credit costs. At first, it may seem as though higher credit costs accompany an unfavorable market. When in fact, higher credit costs are a result of a rising demand for longer-term capital investments. The financial crisis was not favorable to anyone’s means, but it […]
Posted inPublic Relations, Thought Leader
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky bourbon, Beam Inc., announced last week that they were becoming so successful, experiencing tremendous growing […]
Posted inPublic Relations, Thought Leader, Uncategorized
A visit to Hawaii can teach a PR person a lot about the important practice of consistent storytelling.
One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their interest in working with them. Telling well-shaped stories, however, will attract clients and increase their […]
Posted inSustainability, Thought Leader, Uncategorized
The National Brownfields Conference comes to Atlanta
From May 15-17, Atlanta will host the largest event in the country that focuses on environmental revitalization and economic redevelopment: The National Brownfields Conference.
Posted inHome Mortgages, Thought Leader
Housing Takes the Lead in Economic Recovery
Housing is leading the way in the economic recovery because of the ripple effect it’s creating for corporations. The Wall Street Journal reported the phenomenon and explained how many corporations have reported increased sales and earnings as an effect of the housing market picking back up. “While the incoming data continue to be mixed, evidence […]
Posted inRobinson School of Business, Thought Leader, Uncategorized
The Path to Profitability
In difficult economic times businesses need every possible advantage to reap profits. Utilizing the Customer Lifetime Value (CLV) measurement has provided that advantage to many companies, from giants such as IBM and an upscale global fashion retailer to a variety of smaller firms throughout the world. In its simplest terms, CLV is a formula that […]
Posted inPublic Relations, Thought Leader
Working in the Great Divide: PR and Journalism
When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars and made lots more money, but we were more comfortable in our glow of righteousness. […]
Posted inHome Mortgages, Thought Leader
The Digital House Hunt Increasing in Popularity
As consumers scan the Internet for best deals on products, informative how-to videos and advice columns, it should come as no surprise that they also use the Internet as a tool when making a significant financial decision like buying a home. Reports in 2012 showed an increase in homebuyers beginning their home search on the Internet. […]
Posted inLive Healthy, Atlanta!, Thought Leader
Federally Facilitated Health Insurance Exchanges Will Differ From a State Run Exchange
By David Martin, President and CEO of VeinInnovations Last week, I wrote about changes coming to our state’s health care system. Here’s a brief summary of last week’s column: In November 2012, Governor Nathan Deal wrote a letter to Kathleen Sebelius, the secretary of Health and Human Services, declining to create a state run insurance […]
Posted inLive Healthy, Atlanta!, Thought Leader
An Insurance Exchange for Georgia
By David Martin, President and CEO of VeinInnovations In November 2012, Governor Nathan Deal wrote a letter to the secretary of the United States’ Health and Human Services, Kathleen Sebelius. Deal notified the secretary of Georgia’s decision not to create a state-run insurance exchange. In his letter, Deal noted that while he remains committed to […]
Posted inPublic Relations, Thought Leader
Private Blunders and Public Apologies
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a CEO of a major corporation make a blunder, the whole world pays attention. The reputation […]
Posted inHome Mortgages, Thought Leader
MLOs Will Become More Professional in 2013
If you want someone to renovate your house, you don’t just hire a neighborhood kid with a decent set of tools. You get references from your neighbors and hire a professional who is experienced at home renovation. So why should applying for a mortgage be any different? As we’ve written in a past Thought Leadership […]
Posted inPublic Relations, Thought Leader, Uncategorized
Between the Commas
As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me a large three-ringed binder that contained the official branding statement for which his firm had […]
Posted inLive Healthy, Atlanta!, Thought Leader
Flu Season Starts Early and Hits Hard
By David Martin, President and CEO of VeinInnovations 2013 has brought with it a severe flu season. After 700 reported cases of influenza and four flu-related deaths, the mayor of Boston declared a state of emergency in the city. At this same time last year, there were only 70 reported cases of the flu. Higher […]
