Posted inPublic Relations, Thought Leader, Uncategorized

Trending: I hear people say they don’t read eNewsletters any more, but this past week has proved just the opposite

I’ve been so busy this past year that when Schroder PR Account Manager Sarah Funderburk would ask me every few months how the firm was going to celebrate its 10th anniversary, I’d just shrug my shoulders, shake my head and gaze back into my computer. Lucky for me, I’m not in charge of anniversaries. One […]

Posted inPublic Relations, Thought Leader, Uncategorized

A visit to Hawaii can teach a PR person a lot about the important practice of consistent storytelling. 

One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their interest in working with them. Telling well-shaped stories, however, will attract clients and increase their […]

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