Where poverty exists, so do high rates of preventable disease. And where such disease exists, poor sanitation is often a root cause.
Category: Uncategorized
Posted inGlobal Health & Development, Thought Leader, Uncategorized
Not too Late to Focus on Water
Did you send a greeting card to someone over the weekend to mark World Water Day? Probably not.
Posted inGlobal Health & Development, MAP International, Thought Leader, Uncategorized
Neglected… No more
The big news recently is the $28.8 million grant from the Bill & Melinda Gates Foundation to the Task Force for Global Health targeting “Neglected Tropical Diseases” (NTDs).
Posted inLive Healthy, Atlanta!, Thought Leader, Uncategorized
March Is Deep Vein Thrombosis Awareness Month
While most blood clots can be detected in a hospital, blood clot-related deaths account for more deaths in America than breast cancer and AIDS. This week, David Martin begins a four-part series on blood clots for Deep Vein Thrombosis Awareness Month.
Posted inPublic Relations, Thought Leader, Uncategorized
Trending: I hear people say they don’t read eNewsletters any more, but this past week has proved just the opposite
I’ve been so busy this past year that when Schroder PR Account Manager Sarah Funderburk would ask me every few months how the firm was going to celebrate its 10th anniversary, I’d just shrug my shoulders, shake my head and gaze back into my computer. Lucky for me, I’m not in charge of anniversaries. One […]
Posted inPublic Relations, Thought Leader, Uncategorized
A visit to Hawaii can teach a PR person a lot about the important practice of consistent storytelling.
One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their interest in working with them. Telling well-shaped stories, however, will attract clients and increase their […]
Posted inSustainability, Thought Leader, Uncategorized
The National Brownfields Conference comes to Atlanta
From May 15-17, Atlanta will host the largest event in the country that focuses on environmental revitalization and economic redevelopment: The National Brownfields Conference.
Posted inRobinson School of Business, Thought Leader, Uncategorized
The Path to Profitability
In difficult economic times businesses need every possible advantage to reap profits. Utilizing the Customer Lifetime Value (CLV) measurement has provided that advantage to many companies, from giants such as IBM and an upscale global fashion retailer to a variety of smaller firms throughout the world. In its simplest terms, CLV is a formula that […]
Posted inPublic Relations, Thought Leader, Uncategorized
Between the Commas
As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me a large three-ringed binder that contained the official branding statement for which his firm had […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Many things have changed since Schroder PR begin 10 years ago; many have not Ten years ago this week, Schroder PR opened its doors to provide writing and media relations services to a few select clients. Since then, a lot has changed in the business of public relations, but a few enduring principles remain more […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
It could be that scary time of year to ask clients to rate our delivery of service. Yesterday, I had an annual birthday lunch with a friend with whom I used to work at the AJC named Sherrill Evans Mahoney. She is currently a salesperson for the New York Times. We happen to share the […]
Posted inLive Healthy, Atlanta!, Thought Leader, Uncategorized
What’s next for health care in Georgia?
By David Martin, President and CEO of VeinInnovations The presidential campaign is (finally) over. President Obama will serve a second and final term, and the Senate remains in the hands of the Democrats. The Affordable Care Act (ACA), now widely known as Obamacare, will remain in place. ACA provisions will be implemented as planned. The […]
Posted inThought Leader, Travel, Uncategorized
Getting the airline back up and running in New York after Superstorm Sandy
(THIS IS A TEST BLOG. THE CONTENT WAS TAKEN FROM DELTA AIR LINES BLOG.) Earlier today, Delta crew members flew from Atlanta into New York-JFK. Flights began bringing the first customers in since New York operations were suspended Sunday evening. The first was flight 2350 from Atlanta arriving at 12:02pm followed by Delta flight 269 from […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Facebook is a breeze for my Mom. Maybe it’s time she “liked” the bourbon pages! Many people say they join Facebook to keep up with their kids. I’m just trying to follow my Mom, who celebrates her 96th birthday Wednesday. While many Atlantans will be handing out candy to Halloween trick-or-treaters, my family will be […]
Posted inDesign, Design and Our City, Thought Leader, Thought Leadership, Uncategorized
New Learning Environment Geared Towards Success in Workplace
In this last column in a series on K-12 design, Barbara Crum, Principal and Market Sector Leader for K-12 at Perkins+Will, discusses a new type of learning environment that mirrors a traditional work place. The Center for Advanced Professional Studies (CAPS) in Overland Park, Kansas, provides high school juniors and seniors with unique educational programs […]
Posted inPublic Relations, Thought Leader, Uncategorized
Inside Atlanta PR – Profiling the Profiler
Profiling the profiler: Inside Atlanta PR columnist Chris Schroder is quizzed by last week’s interview subject, Betsey Weltner Betsey: Chris, thank you for letting me turn the tables on you. Like all of the public relations practitioners featured in your column in the SaportaReport, you have an interesting career story as well as many interests […]
Posted inDesign, Design and Our City, Thought Leader, Thought Leadership, Uncategorized
Reaching Out, Ushering In: Transparent Buildings & Regenerative Gardens
In part three of this series on hospice design, Ila Burdette of Perkins+Will discusses the importance of the design of outdoor spaces at a hospice in supporting the work of the caregivers. Welcoming hospices that sensitively house treatment programs for the terminally ill can architecturally support caregivers’ extraordinary work. Perkins+Will has found we can do even more […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Facebook might have a new relationship status with its investors Did you see The Social Network? Watching it made viewers root for the Winklevosses and cheer for Eduardo Saverin. Mark Zuckerberg came off as a socially inept jerk, greedy and just a little bit pathetic. I bet you a billion dollars of Zuckerberg’s fortune he […]
Posted inPublic Relations, Thought Leader, Uncategorized
Inside Atlanta PR
Sharon Goldmacher might be the only person who can solve this winning PR formula: C21 + 2013 = Final Four When Sharon Goldmacher of communications 21 was trying to decide where to start her career, she had a bit of a Goldilocks experience: New Orleans was too hot and the Baltimore/D.C. area was too cold. […]
Posted inDesign, Design and Our City, Thought Leader, Thought Leadership, Uncategorized
Avoiding Toxic Material in a Sustainable Building
In this new video series, Paula Vaughan, Co-Director Sustainability for Perkins+Will, showcases some of the sustainable features of the new Perkins+Will office in Atlanta. Located at 1315 Peachtree Street, the office recently received LEED Platinum status with a perfect score of 95. It is the current record holder for a LEED Platinum project in North America […]
