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Column: City of Atlanta toots its horn in Fortune special section

By Maria Saporta

Published in the Atlanta Business Chronicle on Friday, March 8, 2013

In the current issue of Fortune magazine, Atlanta has a 22-page spread just in front of the “World’s Most Admired Companies” — perhaps one of the most coveted spots in the publication.

To celebrate the promotional placement, Fortune invited top Atlanta CEOs and civic leaders to the Commerce Club on the 49th floor of the 191 Peachtree building on March 4, where they were able to witness how the city has grown over the years.

In fact, Greg Bowerman, executive director of multimedia sales for Time Inc., the owner of Fortune, brought two photos. The first was a black-and-white photo of Atlanta in the 1960s with barely a skyscraper in sight.

“The first Atlanta section [in Fortune] ran in the 1960s,” Bowerman said. Then he showed a color photo of the Atlanta skyline today, jokingly saying that this is what happens when one buys a special section in Fortune.

The Atlanta section in the March 25, 2013, issue is actually the fourth one that has appeared in Fortune, according to Bowerman. There were also Atlanta sections in 1993 and 2004.

The entire section was paid for by sponsors — Atlanta companies that were prominently featured in the 22 pages. Several of those companies also made it on the list of the World’s 50 Most Admired Companies — Coca-Cola (No. 4), UPS (No. 30) and Home Depot (No. 45).

Delta Air Lines CEO Richard Anderson, who was at the reception, proudly pointed out that Delta ranked first in the airline category — up from fourth last year.

Fortune has a domestic circulation of 846,965 and a total readership of nearly 5 million, Bowerman said.

“This has been an incredible partnership with Fortune Magazine,” said Atlanta Mayor Kasim Reed at the reception. And then he thanked all the “great companies” from Atlanta that had made it possible.

Girl Scouts awards

The highest achievement a Girl Scout can receive — equivalent to the Boy Scouts’ Eagle Scout Award — is the Girl Scout Gold Award.

For the first time in Georgia’s history, all the Girls Scouts receiving the Gold Award will be recognized at one time and at one place. Nearly 100 Girl Scout Gold Awardees will be coming to Atlanta on March 10 in The Fox Theatre’s Egyptian Ballroom.

Also, the Girl Scouts of Greater Atlanta has just celebrated its 100th anniversary in 2012, recognizing several of its alumnae — Shirley Franklin, Monica Pearson, Stephanie Blank, Ann Cramer, Beverly Daniel Tatum, Lisa Borders, Sally Quillian Yates and Irene Mason.

Champions of Justice

Ten individuals will be honored on March 14 for being “Champions of Justice” bythe Georgia Legal Services Program for contributing legal services to those in need.

The event will take place at the State Bar of Georgia building at 104 Marietta St. from 6 p.m. to 8 p.m. The awards will be presented by former Georgia Supreme Court Justice Hardy Gregory Jr.

“Each of the Champions of Justice earned this recognition through his or her proven record of advancing GLSP’s mission to provide access to justice and opportunities out of poverty for low-income Georgians,” said Robin Frazer Clark, president of the State Bar of Georgia. “The foundational promise of ‘justice for all’ depends on the availability of civil legal services to our fellow citizens who cannot afford representation on their own. In the economic conditions of the past several years, GLSP’s fulfillment of that mission has become all the more vital.”

The honorees will be: Thomas Dennard of Brunswick; James Elliott of Emory University; Isabelle Harper, a community activist; William Ide of McKenna Long & Aldridge; Cora Johnson of Soperton; Walter Jospin of Paul Hastings; Betsy Neely, founder of GLSP; Ben Shapiro of Baker Donelson; Rosita Stanley of National Legal Aid; and Lillie Winn, formerly with the Georgia Clients Council.

Technology JumpStart

Ten nonprofits are in the running for the $35,000 “Technology JumpStart Your Nonprofit” contest being put on by Milner, a provider of document imaging and technology. Two nonprofits will receive an office equipment makeover with a combined value of $35,000. The finalists are Wellspring Living, the Atlanta Track Club, Atlanta Pet Rescue, Second Life Thrift Store, the Atlanta Humane Society, Rainbow Village, Camp Twin Lakes, First Step Staffing, the Callanwolde Foundation and the Atlanta Children’s Shelter.

A winner will be announced March 25. The public can vote at www.milner.com/jumpstart.

Are you smarter than a KIPPster?

Jeff Foxworthy, look out. KIPP Metro Atlanta charter schools will hold a fundraiser on April 4 at the Buckhead Theatre titled: “Are You Smarter than a KIPPster?” The contestants will include Judge Glenda Hatchett; Michael Lomax, president and CEO of UNCF; Sean Weatherspoon of the Atlanta Falcons; Lisa Borders, currently president of the Grady Health Foundation; and Jenner Wood of SunTrust Banks Inc.


Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.


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