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Spread the word – Atlanta loves you

Atlanta sunset

Atlanta skyline at sunset (Photo by Maria Saporta)

By Maria Saporta

Now more than ever, it’s time to adopt the slogan: “Atlanta loves you.”

My regular readers know it’s not the first time I’ve suggested the “Atlanta loves you” moniker for our city.

I have long felt those three simple words said it all.

It is a modern adaption of our famous slogan from the 1960s: “Atlanta is a city that has been too busy to hate.” It plays off our legacy of civil and human rights and reinforces our place in history.

But now those three words are even more relevant.

Atlanta sunset

Atlanta skyline at sunset taken from the Carter Center (Photo by Maria Saporta)

Atlanta considers itself to be a welcoming city – a city that embraces people from around the world – as visitors or residents – offering a safe place for people seeking a better life for themselves and their families.

Despite sentiments by some in our country and in our state to close our borders to people who are perceived to be different than we are, Atlanta has been a tolerant city – accepting people of different races, backgrounds and religious origins.

By proclaiming to the world that “Atlanta loves you,” we would be living up to our best selves – to the city we aspire to be.

After all, Southern hospitality is a trait we value and is one of our finer qualities. We don’t always live up to that reputation – like when we’re stuck in traffic and we see cars rudely cutting off others.

But that’s when we most need to be reminded that “Atlanta loves you” – that we can take a deep breath and remember the humanity around us. Like random acts of kindness, sharing a love for our fellow travelers could end up being contagious.

The slogan also works for just about every occasion and initiative. If we are out recruiting companies and jobs, what better message can we send? If we are trying to lure a convention or tourists to town, what better way to do so than letting people know they’re welcome with love.

It is no accident that the slogans with the most staying power include the word “love.” “Virginia is for lovers.” “I love New York.”

If we were to have a grassroots campaign to spread “Atlanta loves you,” I believe it could catch fire and go viral without needing a glossy advertising campaign..

We already have the world’s busiest airport where we can capture the hearts and minds of people passing through. A message of love will help them remember Atlanta with warmth.

Why now? It has been such an emotionally draining political season, where we have seen adults act with an unprecedented lack of civility towards others. That seems to have given license to some people to feel it’s okay to insult others and stoop down to a lowest common denominator.

As a society, we must to do better – and what better place to start than Atlanta?

After all, we will soon be entering a heated Atlanta mayoral race along with multiple City Council contests.

We would all be well-served if friends and foes alike believed in an Atlanta that exudes love and respect.

We need to remind ourselves of Atlanta’s place in history as the city that gave the world Martin Luther King Jr. and Coretta Scott King, Ted Turner, Sam Nunn, Jimmy and Rosalynn Carter, Andrew Young, Bill Foege and so many others.

Let’s build on their legacy and be a city with a special place in our hearts for everyone.

After all, Atlanta loves you.

Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.


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  1. Elisabeth Holmes November 28, 2016 8:31 am

    I love this slogan. Count on me to spread the word on FB!Report

  2. Cynthia Gentry November 29, 2016 10:46 am

    https://www.facebook.com/hashtag/atlantalovesyou?source=feed_text&story_id=10153894350507470 would be an amazing message for the children of our city. Atlanta Loves You, Children, so we are providing you with spectacularly creative places for you to play freely. Atlanta Loves You, Children, so we are going to provide you with inspired houses of learning that understand the power of recess and playful learning. Atlanta Loves You, Children, so you are valued for who you are at this very moment, not just for who you might become one day. Atlanta Loves You, so we are building strong communities to serve as villages to raise you up.
    https://www.facebook.com/maria.saporta, I think your slogan is growing on me.
    (From my FB post)Report

  3. TurnAroundMom November 29, 2016 1:52 pm

    Love it.Report

  4. letmesaythis December 1, 2016 1:28 pm

    Atlanta love you backReport


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