By David Martin, RN, CEO and President, VeinInnovations
Good looking people have always had an advantage: doors seem to open more readily for them. Research shows that attractive people, in addition to usually making more money over their lifetime, also live longer, perhaps several years longer.
For forward-thinking plastic surgeons and medical aestheticians, patients’ longevity may represent opportunities to keep their “best customers as their best customers” for more years and more treatments.
For patients shopping treatments, a trend in value-added services could translate into their getting more bang for their beauty and confidence-building buck.
Some practitioners, such as three with whom we spoke recently, are building on common sense nutrition, exercise, and psychological support to help ensure patients’ success, and, they hope, repeat business.
Fitness and nutrition coaching
Citing self sabotage as “the number one reason patients fail,” only to gain inches and weight back after sliming procedures, Mark Beaty, MD, of Beaty Facial Plastic Surgery, offers patients extra help in keeping inches off.
Patients signing on for at least six of Beaty’s Cool Sculpting treatments receive nutrition and exercise coaching. Fitness and nutrition coach Megan Hill, a former collegiate and Olympic athlete, helps these patients organize a fitness regime and plan their food choices for three months during and after treatment.
A business edge across the lifespan
Seth Yellin, MD, of Marietta Facial and Plastic Surgery, is all about inspiring confidence in patients across the age spectrum.
“In the workplace, we are always judged by our appearance. If you look good and you feel as though you look good, you have more confidence, and most importantly, you have a business edge. I have so many patients who tell me they could not have progressed in business had they not taken care of an aesthetic issue,” he says.
As the business edge also relates to people extending their careers another decade or two, Yellin says he is especially happy to see a particular group of return patients.
“Patients who had facelifts 10 or 15 years ago are coming back, and I am heartened to see how well they have done, and how well the procedures held up. Now at 70 or 72 years old or older, they want to freshen their look, without going through a full facelift again.
“People are living longer, and will do a lot to invest in themselves – better food, working out, and spending a lot of time thinking about issues with getting older. If their body is fit, and their face has fallen, there is a disconnect. Our newest procedure, ThermiRF, is a good fit for them,” Yellin says.
He says the procedure also works well for many people in their 40s to mid 50s, as “this age group is not ready for big surgery – esthetically, emotionally, or financially – so this in-office procedure gives them tightening and contouring that will probably last five to seven years, until, at 58 or 60, they want to do more.”
Wise counsel on lifestyle
Connie Wise, a partner in the Face & Body Group, a med spa in Marietta, says she is seeing more and more women who have taken great care of their faces, but have “cooked their neck and chest area with years of being in the sun.”
In short, their virtually wrinkle-free faces don’t match their sun-damaged necks and cleavage. To help them, Wise uses several different procedures based on radiofrequency technology to stimulate collagen production. Some of her procedures also involve micro-needling, but all come with a word from, well, the Wise.
“I tell patients they have to look at their lives, and see that to heal they need to be eating food that – at the cellular level – feeds the cells to regenerate. They cannot be smoking or drinking and expect the same results. If they want to continue to smoke, drink, and not get the rest they need to heal, they will have to spend more money, and spend more time, to try to achieve the same result.
“We counsel patients to drink enough water, and to eat healthy proteins and fresh fruits and vegetables. When they are addressing the nutritional needs of the healing body, the body will heal much faster, and the results will be much better,” she adds.
Here are resources to learn more about topics mentioned in this article.
15 Ways To Live Longer According To Science
Seth Yellin, MD, a recent guest on The Dana Barrett Show
Connie Wise, guest on The Dana Barrett Show
Upcoming guests on The Dana Barrett Show include:
Wednesday, April 27 at 9 a.m. Lisa Perez, MD, of VeinInnovations discussing the importance of venous health in maintaining your overall health and well being, as well as innovations in treatment.