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Are You Back for Good or Still Shopping Around? Predicting Customer Churn

By V. Kumar, Agata Leszkiewicz, and Angeliki Christodoulopoulou Herbst With switching costs becoming progressively lower, customers in mature service industries tend to churn repeatedly, switching from one provider to the next. In turn, companies extend attractive promotional offers to win them back — until the next best offer lures them away. After the successful reacquisition […]

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