If a picture is worth a thousand words, the value of a product video could very well be worth a thousand leads. James McQuivey of Forrester Research says the value of a one-minute video is 1.8 million words. That’s the equivalent to 3,600 text pages. In other words, if you write an average of one […]
Tag: home mortgages
Posted inHome Mortgages, Thought Leader, Thought Leadership
The Benefits of Work-Life Balance and Company Wellness Programs
Ping pong tables, telecommuting, gyms and yoga classes were foreign concepts in the workplace 50 years ago. So why, in today’s age, should you care so much about providing employees with a space that caters to employees’ health and wellness and offers a host of entertainment features to foster a better work-life balance? Today, a […]
Posted inHome Mortgages, Thought Leader, Thought Leadership, Uncategorized
Southeast Mortgage Unveils New Corporate Headquarters Equipped with Progressive Work-Life Balance Amenities
Georgia’s largest non-bank lender, Southeast Mortgage, has unveiled the firm’s new transformative headquarters, located at 3575 Koger Boulevard in Duluth, Georgia.
Posted inHome Mortgages, Thought Leader, Thought Leadership, Uncategorized
The “Sort of Hot, Sort of Not” Atlanta Housing Market
Among last month’s headlines that may have best defined the Atlanta housing market read: “Odd housing market confounds buyers, agents.”
Posted inHome Mortgages, Thought Leader, Thought Leadership, Uncategorized
Empowering Your Clients to Improve Their Credit Scores
As we’ve reported previously, poor credit is one of the major deterrents facing millennials as they embark on the journey to homeownership. NerdWallet found millennials cite “insufficient credit score or history” as their biggest obstacle to getting a mortgage. Of course, low credit scores don’t just affect millennials. Poor credit can be a challenge for […]
Posted inHome Mortgages, Thought Leader, Thought Leadership
Atlanta Real Estate Index Sports Small, but Significant, Increase
After a stagnant month in June for the Cal-Culator, the Atlanta residential real estate index has risen 0.1 to bring the index to a 7.5. Gains in supply, home prices and regional trends contributed to the increase.
Posted inHome Mortgages, Thought Leader, Thought Leadership, Uncategorized
What You Need to Know About Millennials and Homeownership
There’s a huge opportunity for real estate professionals to appeal to millennials who are considering homeownership if they have a broad understanding of the market.
Posted inHome Mortgages, Thought Leader, Thought Leadership, Uncategorized
Housing Inventory Curbs Atlanta Housing Growth Despite Continued Gain in Home Sales
This month, the Atlanta market showed improvements in home sales and home prices. However, with the lack of housing inventory, the Cal-Culator will remain stagnant for the month of June.
Posted inHome Mortgages, Thought Leader, Thought Leadership
Atlanta Residential Real Estate Index Reflects Steady Gains in Housing
Georgia may be going through its traditional summer dry season, but there’s certainly nothing dry about the housing industry.
Posted inHome Mortgages, Thought Leader, Thought Leadership
A Stagnant Spring for Atlanta Real Estate
The Cal-Culator, Atlanta’s residential real estate index, has remained stagnant for the month of April.
Posted inHome Mortgages, Thought Leader, Thought Leadership
Americans Weigh In: What is the “Ideal Residence?”
In recent years, especially in Atlanta and to the interest of millennials, there has been a shift in what many consider the ideal residence.
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The Effects of Subprime Mortgage Shouldn’t Be Forgotten
With a recovering economy and a newly vibrant housing market, we are beginning to see more data and articles referencing the revival of subprime mortgages.
Posted inHome Mortgages, Thought Leader, Thought Leadership, Uncategorized
Atlanta’s Housing Industry Off to a Great Start in 2016
Atlanta’s residential real estate index improved in January 2016 due to robust home prices, increased down payments and phenomenal homes sales.
Posted inHome Mortgages, Thought Leader, Thought Leadership, Uncategorized
On the Fence About Purchasing a Home – Now What?
If you’re on the fence about purchasing a home, consider the fact that buying is usually cheaper than renting. Debunk the myth that millennials aren’t interested in homeownership.
Posted inHome Mortgages, Thought Leader, Thought Leadership
How Did 2015 End for the Atlanta Housing Industry?
The Atlanta housing industry ended the year on a more sluggish note than expected. Tight inventory, home sales and a variety of other housing indicators were factors in the end-of-year decline.
Posted inHome Mortgages, Thought Leader, Thought Leadership
Professionals in the Housing Industry Have Plenty to Be Thankful For
For mortgage loan originators, Realtors, builders and potential borrowers alike, we near the end of 2015 with plenty to be thankful for.
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Atlanta Housing Seals Summer with Good News
The Cal-Culator now stands at 6.9 – the highest recorded number ever for the index. Home sales, prices, rates and an increase in first-time homebuyers propelled the index forward.
Posted inHome Mortgages, Thought Leader, Thought Leadership
Seasons Change – So Should Your Habits
Between dealing with the pressure of swiftly closing deals, the growing mountain of paperwork, keeping a robust client pipeline and fostering partnerships in the housing industry, it can be extremely challenging for MLOs to carve out quality time for family, friends and life, in general. As this hectic summer season comes to a close, why […]
Posted inHome Mortgages, Thought Leader, Thought Leadership
Saying Bye to Summer – And Stagnation in Atlanta Real Estate
After a month of stagnation, the Atlanta residential real estate index has inched forward due to rising home prices, increased home sales, and improved builder confidence.
Posted inHome Mortgages, Thought Leader, Thought Leadership
Who is the Average First-Time Homebuyer?
According to Zillow, today’s first-time homebuyers are older, renting for longer periods of time and are much more likely to be single.
