Near the core of the Georgia State campus sits a Victorian structure that seems a bit out of place. Amid the multi-story buildings that line the street, it stands out in its uniqueness. With a gabled roof and turreted facade, what is today the home of the University’s Baptist Student Union resembles none of the other buildings in the neighborhood and it probably would have been torn down years ago were it not for the fact that it once was the home of one of the most revolutionary business ideas our city has ever produced. Which is why it is the subject of this week’s Stories of Atlanta.

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Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to...

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