Together With CDC And You, Our Impact Is Greater
By Judy Monroe, MD, president and CEO for the CDC Foundation
Does your brand reflect who you are? Amazon CEO and Founder Jeff Bezos has said, “Your brand is what people say about you when you’re not in the room.” That’s interesting to think about. What would people say about you or your organization when you’re not in the room? What would people say about the CDC Foundation? Because we wanted to gain those insights, earlier this year we started a process to examine and evolve the CDC Foundation’s brand.
Our brand was developed when we opened our doors more than two decades ago. Based on a thoughtful review, we are updating our brand to reflect who we are in 2017. While we’re not changing our name, we are changing our logo, tagline and website to reflect a core message that is central to our work: “Together our impact is greater.” Soon after being created by Congress in the 1990s, we developed our previous brand focused on “helping CDC do more, faster.” And while that message remains central to how we make a difference, what we are really about is collaborating with CDC and partners like you to improve health and save lives.
Today, the world faces many complex health challenges—more than any single individual, organization or government entity can tackle alone. Working together, however, groups can join forces to save and improve more lives. Therefore, it’s important for all partners, including CDC and the individuals, philanthropies, organizations and corporations that support our work, to see themselves in our brand.
The CDC Foundation’s new logo features three dots converging in its center. The blue dot represents CDC, the purple dot represents the CDC Foundation and the teal dot represents the Foundation’s partners. Gray dots radiating out of the logo’s center represent the impact created by working together.
We believe and practice what we say through our tagline. When we work together versus alone, we collectively have the means, science and reach to improve the public’s health and safety. With that thought in mind, we are pleased to raise awareness through our rebranding about how together our impact is greater.
As part of this effort, the CDC Foundation launched a redesigned website and premiered a new video about our work with CDC and partners. The website features new functionality, easier access to information, optimization for mobile usage, additional features emphasizing the impact of effective partnerships and an interactive map highlighting the Foundation’s active programs.
I hope you’ll explore our upgraded website and view the video. I also hope you’ll help us spread the word about our new brand and encourage your friends and colleagues to learn more about CDC and the CDC Foundation. We need you, our nation needs you and the world needs you.
One way to make a difference is to participate in our rebranding social media effort, which features CDC Foundation Board Member and NBA Hall of Fame Member Dikembe Mutombo. Raising awareness is another way to show that together our impact is greater. Thanks for helping us share the news about our rebranding, and for all that you do to help CDC and the CDC Foundation improve the health, safety and security of America and the world.