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UNICEF’s Barron Segar to become CEO of World Food Program USA

UNICEF's Barron Segar in Liberia (Special)

By Maria Saporta

Former Atlantan Barron Segar has been named president of and CEO of the Washington, D.C.-based World Food Program USA – effective Jan. 21.

Segar currently is executive vice president and chief development officer for UNICEF USA in New York City. Before that, Segar led fundraising efforts for UNICEF’s Southeast region based in Atlanta.

UNICEF’s Barron Segar in Liberia (Special)

“This was just an unbelievable opportunity to continue the work of saving and protecting the most vulnerable lives in the world,” Segar wrote in an email Monday following the announcement. “I’m honored to be leading the World  Food Program USA.”

Segar, however, will continue to have ties to Atlanta, through part-time resident Elton John. Segar will continue to serve on the board of the Elton John AIDS Foundation.

“Sadly, 16,000 men, women, and children die every day of issues related to malnutrition,” Segar said. “The connection to the Foundation’s HIV/AIDS work becomes even more important.”

The World Food Program USA is the United States affiliate of the United Nations World Food Programme.

“We are thrilled to have Barron join our team,” Randy Russell, WFP USA board chairman said in a statement. “He brings an outstanding combination of experience, focus and proven leadership to the critical work in supporting WFP’s efforts to feed hungry people across the globe.”

Russell went on to say that “Barron’s vast knowledge and expertise growing development operations will be a tremendous asset as we look to expand in the U.S. market. Most importantly, Barron has a deep passion for helping those in need and his experience at UNICEF USA will be invaluable in his new role as President and CEO of WFP USA.”

Segar will bring more than 20 years of experience in growing philanthropic and cause marketing platforms.

At UNICEF USA, Segar was instrumental in delivering more than $500 million in annual revenue. Prior to UNICEF USA, Barron served as the director of development for Georgia Public Broadcasting, where he and his team were nationally recognized for record breaking fundraising performance.

UNICEF’s Barron Segar in Honduras (Special)

“Eradicating hunger and malnutrition is one of the great challenges of our time, but it is solvable,” Segar said. “We are committed to securing the private and public resources needed while engaging all of our supporters until no man, woman, or child suffers from a lack of food.”

Segar will succeed Phil Karsting, WFP USA’s vice president for public policy, who has held the role on an interim basis since June 2019.

The UN World Food Programme spoke highly of Segar’s appointment.

“WFP is delighted with this choice,” said Gresham Barrett, WFP’s senior director who oversees the Washington office. “Barron’s fundraising expertise makes him a natural to help us attract greater resources to reach more of the world’s hungry. We applaud WFP USA for selecting a leader of such accomplishment.”

World Food Program USA is a 501(c)3 non-profit organization that supports the mission of the United Nations World Food Programme, the leading humanitarian agency fighting hunger worldwide.

Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.


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