$300 million mixed-use project planned near Mercedes-Benz Stadium

By Maria Saporta
As published in the Atlanta Business Chronicle on June 9, 2017

The historic Friendship Baptist Church is seeking to rezone 17 acres of land diagonally across from Mercedes-Benz Stadium to redevelop the area into a $300 million mixed-income and mixed-use community.

Lloyd Hawk

Lloyd Hawk announces the Friendship Baptist Church’s vote to sell its historic home so the Mercedes-Benz Stadium could be built south of the Georgia Dome (Photo by Maria Saporta)

Lloyd Hawk, CEO at Friendship Baptist LLC, the development arm of Friendship Baptist Church, said he will file a rezoning application with the City of Atlanta on June 9 to begin the process. The church also owns another 2 acres in the area that will not need to be rezoned.

“We want to this to be a catalyst for the community, and we also hope it will help provide affordable housing and to make this a sustainable community for businesses that are already in the neighborhood and hopefully attract new to the area,” Hawk said.

The conceptual plans for the development likely will be unveiled in the next three months. The potential cost for the entire redevelopment will be “at least $300 million,” Hawk said.

In its rezoning request, Friendship is estimating that the development will have a total of 1.76 million square feet for residential, 134,700 square feet of commercial and 185,600 square feet for office – making that a total of more than 2 million square feet.

Plans also call for a hotel to be built directly across the new Martin Luther King Jr. Drive from the Mercedes-Benz Stadium on 2.3 acres property the church has owned on the east side of Northside Drive.

Friendship was one of two historic black churches that agreed to sell their land so new stadium could be built south of the Georgia Dome.

Plans call for the building of a new mid-rise building for senior housing, which would replace the 102 units now in Friendship Towers. The senior housing would be located elsewhere in the development so that the higher density would be along Northside Drive.

The church also is getting ready to demolish the now vacant Friendship Center, which used to have 206 units of below-market price apartments. Hawk estimated that as many as 1,700 residential units could become part of the development, and the church is planning to include affordable housing.

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

5 replies
  1. Matt says:

    So, what is going to happen to the condos at 63 mangum st SW. That’s across the street from the new hard rock hotel and this new mixed use. Literally, surrounded.Report

    Reply
    • Burroughston Broch says:

      Horace, as the property becomes more valuable and the school languishes, you know how it will end. MBC is on life support.Report

      Reply
  2. Hope says:

    All this stuff going on is to remove the low income broken promises which left the people out All this is to make rent go up ‘Who every heard of helping someone in 2020 that 3 more years of people being homeless .How can we stay in our Community long time residents that love and build it up. This is sad to keep giving hope. I been in Vine City for 25 and counting years and each time we get pushed out little at at time this is sad. All the ones who sold us out are getting paid poor leadership and false hope. They want help you if you speak out this is sad. I see all the leaders are getting paid and their projects are being done . When this started they promised affordable Housing are ownership but miss lead the people. Now today we have famlies on the streets in Shelters with no where to go Teens hanging on the corners waiting until friends go in to have a pillow our Black High Schools sold out and children that give up hope. We have more completes then i can almost inmage people being put out to build Motels and Hotels this is greed want more. We was miss lead cause of credit scores and they know this is how we going to get them you do not qualify this is sad. Vine City and English Ave was base on Low Income and our great Leader Dr, Martin Luther King and his wife stood up for that and for us to be ranned out is hurtful. They want tell you how to get help our voices never let the Community come in false paperwork a lot of conflict of interest. They put the same people on broad that failed the Community before millions of dollars missing and the people are tried they do not come to the meetings stop coming since 2004 cause of the same thing what you see is stack holders that do not stay in our Community can someone bring truth for a change? They are putting people out on Manigum Street that to I heard bout to become an Hotel sad. Who is these people that this one men can buy up everything in our Community? These people are getting all this money and using Vine City to receive it but they want tell the people how they can stay sad.This is the Power that hold down even the Voice how can they say this is what the people wanted when they do not come to meetings? How can they let these landlords make people Homeless over this stuff They can tell you its time to go with out no question all this in Justice that is No Justice one man one army sad. Who is here for the people ? No one Pillows and Education for Parks and PathsReport

    Reply

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