This week, ALLISON HUTTON, of Georgia Humanities, reflects on the impact of the book festival of the Marcus Jewish Community Center of Atlanta.
From the Civil War to the boll weevil to the civil rights movement, the Atlanta we know today was anything but inevitable. In the late 19th century, New South boosters like newspaper editor Henry W. Grady believed that industry and education could help Atlanta grow and prosper. Buy-in from other Atlantans wasn’t enough, though. The city’s boosters knew they needed to share its potential with investors from the North. This initially happened through events like fairs and expositions. In the 20th century, it happened through marketing campaigns, notably Forward Atlanta, and investments in the city’s cultural life.