One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their interest in working with them. Telling well-shaped stories, however, will attract clients and increase their […]
Author Archives: SaportaReport
Posted inHome Mortgages, Thought Leader
Housing Takes the Lead in Economic Recovery
Housing is leading the way in the economic recovery because of the ripple effect it’s creating for corporations. The Wall Street Journal reported the phenomenon and explained how many corporations have reported increased sales and earnings as an effect of the housing market picking back up. “While the incoming data continue to be mixed, evidence […]
Posted inPublic Relations, Thought Leader
Working in the Great Divide: PR and Journalism
When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars and made lots more money, but we were more comfortable in our glow of righteousness. […]
Posted inHome Mortgages, Thought Leader
The Digital House Hunt Increasing in Popularity
As consumers scan the Internet for best deals on products, informative how-to videos and advice columns, it should come as no surprise that they also use the Internet as a tool when making a significant financial decision like buying a home. Reports in 2012 showed an increase in homebuyers beginning their home search on the Internet. […]
Posted inLive Healthy, Atlanta!, Thought Leader
Federally Facilitated Health Insurance Exchanges Will Differ From a State Run Exchange
By David Martin, President and CEO of VeinInnovations Last week, I wrote about changes coming to our state’s health care system. Here’s a brief summary of last week’s column: In November 2012, Governor Nathan Deal wrote a letter to Kathleen Sebelius, the secretary of Health and Human Services, declining to create a state run insurance […]
Posted inLive Healthy, Atlanta!, Thought Leader
An Insurance Exchange for Georgia
By David Martin, President and CEO of VeinInnovations In November 2012, Governor Nathan Deal wrote a letter to the secretary of the United States’ Health and Human Services, Kathleen Sebelius. Deal notified the secretary of Georgia’s decision not to create a state-run insurance exchange. In his letter, Deal noted that while he remains committed to […]
Posted inPublic Relations, Thought Leader
Private Blunders and Public Apologies
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a CEO of a major corporation make a blunder, the whole world pays attention. The reputation […]
Posted inHome Mortgages, Thought Leader
MLOs Will Become More Professional in 2013
If you want someone to renovate your house, you don’t just hire a neighborhood kid with a decent set of tools. You get references from your neighbors and hire a professional who is experienced at home renovation. So why should applying for a mortgage be any different? As we’ve written in a past Thought Leadership […]
Posted inPublic Relations, Thought Leader, Uncategorized
Between the Commas
As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me a large three-ringed binder that contained the official branding statement for which his firm had […]
Posted inLive Healthy, Atlanta!, Thought Leader
Flu Season Starts Early and Hits Hard
By David Martin, President and CEO of VeinInnovations 2013 has brought with it a severe flu season. After 700 reported cases of influenza and four flu-related deaths, the mayor of Boston declared a state of emergency in the city. At this same time last year, there were only 70 reported cases of the flu. Higher […]
Posted inHome Mortgages, Thought Leader
Mortgage Interest Tax Deduction Survives Fiscal Cliff
The fiscal cliff has been avoided and a deal has been made. Some components of the deal related to the housing industry were extended for 2013 and will operate as they have prior to their expiration. In addressing the survival of the mortgage insurance deduction for certain tax brackets, Isaac Boltansky, a Washington analyst with […]
Posted inTechnology, Thought Leader
What I Learned in 2012: Part 1
I have been struck by polls showing the declining faith of Americans in capitalism. I studied Economics in college and graduate school, and have always believed that the capitalist engine will always prevail in the long run. The US economy’s recent performance has made our citizens less optimistic about economic growth and job creation. Even […]
Posted inPublic Relations, Thought Leader
Announcement by The Associated Press to include Samsung-sponsored Tweets is part of an evolving platform
The Associated Press announced it will begin having sponsored tweets on its Twitter feed and Samsung will be the first company to take part in it. Twitter has had advertising for some time in the form of Promoted Tweets – tweets purchased by advertisers that appear in targeted users’ Twitter feeds. The Promoted Tweets are […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Many things have changed since Schroder PR begin 10 years ago; many have not Ten years ago this week, Schroder PR opened its doors to provide writing and media relations services to a few select clients. Since then, a lot has changed in the business of public relations, but a few enduring principles remain more […]
Posted inHome Mortgages, Thought Leader
New Year’s Goals Should Be Long-Term And Sustainable
The holidays have passed and our focus is now on the year ahead. At this time, many people begin hitting the gym more, eating healthier, or making other lifestyle changes — a result of New Year’s resolutions. Studies show that on average, nearly 80 percent of those who set a New Year’s resolution fail. A […]
Posted inLive Healthy, Atlanta!, Thought Leader
Grady and the Role of Safety-Net Hospitals
By David Martin, President and CEO of VeinInnovations Happy New Year! As 2013 kicks off, I’m sharing the final three clips from my interview with Matt Gove. In the above clip, Matt and I discuss Grady Memorial Hospital and the integral role the hospital plays in the Atlanta health care system. Matt is a “refuge from […]
Posted inTechnology, Thought Leader
The Rolling Stones at 50: Lessons for Tech Companies
What can a tech company learn from the Rolling Stones, who are celebrating their 50th anniversary? After reading Keith Richards’ autobiography, Life and watching the recent documentary, Crossfire Hurricane, I learned almost as much about building a business as I did from Walter Isaacson’s biography of Steve Jobs. Know Your S**t. In Outliers, Malcolm Gladwell […]
Posted inPublic Relations, Thought Leader
Unfortunately, we’re easily reminded that crises occur daily
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of them burned – were pulled from vehicles crushed in the collapse 50 miles from Tokyo. An […]
Posted inLive Healthy, Atlanta!, Thought Leader
Bringing New Doctors into Your Practice
By David Martin, President and CEO of VeinInnovations This month, I was excited to share news about my practice, VeinInnovations. Two new doctors, Dr. David Park and Dr. Alexander Park, are the newest members of our medical staff. In case their names made you wonder, the two are brothers. Before joining VeinInnovations, they operated their […]
Posted inPublic Relations, Thought Leader
PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a good Christmas movie. Nothing. But the next best thing was on – “The Wizard of […]
