Breast cancer devastates 1 in 8 American women; but there is some good news and cause for hope during this Breast Cancer Awareness Month.
By David Martin, President and CEO of VeinInnovations
October is Breast Cancer Awareness Month, as you probably already know. Black and orange Halloween decorations are almost overshadowed by pink products as companies join the cause of raising awareness. Like pink products on the shelves in October, breast cancer is pervasive in the lives of women. Almost 1 in 8 American women will develop breast cancer in the course of their lifetime. It’s expected that breast cancer will claim the lives of 40,000 women by the end of 2014.
Stark statistics are part of the fuel that keeps advocates for breast cancer going, but there’s a good deal of positive movement to report, too. For women, breast cancer is not the stigmatized illness it once was. Women are encouraged to talk openly with their support network about their diagnosis, during treatment and in remission.
Earlier this year, a French study that followed four million women around the world from 1987 to 2013 found that exercise cuts breast cancer risk for all women. The study found that it didn’t matter what kind of exercise they did, how old they were, how much they weighed or when they get started, exercise cut the risk of breast cancer. (The women who were the most active, doing an hour of vigorous exercise a day, decreased their breast cancer risk by 12 percent.)
In 2010, the National Breast Cancer Coalition (NBCC) launched the Breast Cancer Deadline 2020. The goal? Know how to put an end to breast cancer by 2020. In 2011, the NBCC began the Artemis Project, a collaboration between breast cancer advocates and leading scientists studying breast cancer. The NBCC hopes the Artemis Project will coordinate scientific research, with the end goal of curing breast cancer. The NBCCs approach is novel and has its critics. Please read more about the new approach here. If the NBCCs model works, it will impact far more than those diagnosed with breast cancer.
VeinInnovations was incredibly proud to help sponsor last month’s Power of Pink Casino Night and Survivor Fashion Show, presented by North Fulton Hospital. The festive event brought some 300 revelers together at the Marriott in Alpharetta for a night of gaming, dancing, and dining to celebrate survivors. The survivor fashion show was inspiring. A reminder of why we had all come together, the VeinInnovations staff was awed by the candor and stories of recovery. In one night, the Power of Pink benefit raised more than $65,000 for Susan G. Komen of Greater Atlanta.
So this October, we’ll remember that we’re building upon the dedication and work of years past, of coming from a place where breast cancer was not even mentioned. At the same time, we won’t forget the devastating toll of breast cancer: the 40,000 women, this year alone, who will not survive. Nor will we forget the better future we’re working towards.
With these thoughts in mind, have you done your monthly self-exam for October, and are you working exercise into your daily routine?
For photos of The Power Pink visit www.facebook.com/Veininnovations