As someone who works in both journalism and PR, I can tell you exactly why journalists are not responding to your pitches. And what you can do about it.
Category: Public Relations
Posted inPublic Relations, Thought Leader
Social Media Gaining on Search Engines
A year or two ago, the traffic directed from social media channels couldn’t hold a candle to what search engines were bringing in to websites.
Posted inPublic Relations, Thought Leader
Social media proves it not only connects, but can be a matter of life and death
The Boston bombings have topped the charts as an example of how a tragedy can play out on social media.
Posted inPublic Relations, Thought Leader, Uncategorized
Reporting vs. Writing
A friend once told me there are two types of journalists: those who care about the story, and those who care about the writing.
Posted inPublic Relations, Thought Leader
Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm
Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm.
Posted inPublic Relations, Thought Leader
In PR, we are always looking for the next big thing. After the past few weeks, I’m convinced you are looking at it.
In PR, we are always looking for the next big thing. After the past few weeks, I’m convinced you are looking at it.
Posted inPublic Relations, Thought Leader
One of my favorite holidays: National Grammar Day
March 4th was National Grammar Day – did you not celebrate? The day serves as a celebration of language, and also as a day to raise awareness of what it means to write and speak well.
Posted inPublic Relations, Thought Leader, Uncategorized
Trending: I hear people say they don’t read eNewsletters any more, but this past week has proved just the opposite
I’ve been so busy this past year that when Schroder PR Account Manager Sarah Funderburk would ask me every few months how the firm was going to celebrate its 10th anniversary, I’d just shrug my shoulders, shake my head and gaze back into my computer. Lucky for me, I’m not in charge of anniversaries. One […]
Posted inPublic Relations, Thought Leader
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky bourbon, Beam Inc., announced last week that they were becoming so successful, experiencing tremendous growing […]
Posted inPublic Relations, Thought Leader, Uncategorized
A visit to Hawaii can teach a PR person a lot about the important practice of consistent storytelling.
One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their interest in working with them. Telling well-shaped stories, however, will attract clients and increase their […]
Posted inPublic Relations, Thought Leader
Working in the Great Divide: PR and Journalism
When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars and made lots more money, but we were more comfortable in our glow of righteousness. […]
Posted inPublic Relations, Thought Leader
Private Blunders and Public Apologies
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a CEO of a major corporation make a blunder, the whole world pays attention. The reputation […]
Posted inPublic Relations, Thought Leader, Uncategorized
Between the Commas
As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me a large three-ringed binder that contained the official branding statement for which his firm had […]
Posted inPublic Relations, Thought Leader
Announcement by The Associated Press to include Samsung-sponsored Tweets is part of an evolving platform
The Associated Press announced it will begin having sponsored tweets on its Twitter feed and Samsung will be the first company to take part in it. Twitter has had advertising for some time in the form of Promoted Tweets – tweets purchased by advertisers that appear in targeted users’ Twitter feeds. The Promoted Tweets are […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Many things have changed since Schroder PR begin 10 years ago; many have not Ten years ago this week, Schroder PR opened its doors to provide writing and media relations services to a few select clients. Since then, a lot has changed in the business of public relations, but a few enduring principles remain more […]
Posted inPublic Relations, Thought Leader
Unfortunately, we’re easily reminded that crises occur daily
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of them burned – were pulled from vehicles crushed in the collapse 50 miles from Tokyo. An […]
Posted inPublic Relations, Thought Leader
PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a good Christmas movie. Nothing. But the next best thing was on – “The Wizard of […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
It could be that scary time of year to ask clients to rate our delivery of service. Yesterday, I had an annual birthday lunch with a friend with whom I used to work at the AJC named Sherrill Evans Mahoney. She is currently a salesperson for the New York Times. We happen to share the […]
Posted inPublic Relations, Thought Leader
Still weathering the superstorm
We’ve all seen the damaging effect “Frankenstorm” has had on the east coast – and now we’re seeing the nation come together in the relief effort. With elections this week, a new set of problems has joined the massive list. From electronic voting machines without power and shortages of backup paper ballots; polling centers without power, […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Facebook is a breeze for my Mom. Maybe it’s time she “liked” the bourbon pages! Many people say they join Facebook to keep up with their kids. I’m just trying to follow my Mom, who celebrates her 96th birthday Wednesday. While many Atlantans will be handing out candy to Halloween trick-or-treaters, my family will be […]
