Chattahoochee Nature Center nears fundraising goal as economy shudders
By David Pendered
The Chattahoochee Nature Center is conducting a capital campaign that is to be one of many gauges of the region’s philanthropic capacity as the economy responds to the pandemic of the coronavirus.
Across the state, non-profits such as the Madison-Morgan Conservancy are deferring fundraising events – including the conservancy’s only fundraiser of the year, a Kentucky Derby party. These non-profit managers are rethinking their balance sheets as contributions pledged in a better economy may not arrive.
At the Chattahoochee Nature Center, the CNC is seeking $1.51 million to close its current capital campaign.
The current campaign is the first of two planned phases in a comprehensive $8.3 million effort. The first phase, a total of $5.65 million, is to pay for a range of projects that are to improve access to, and enjoyment of, an institution located near Roswell. For 44 years, the CNC has presented a window to the wilderness along the northern bank of the Chattahoochee River.
The campaign is nearly complete. The CNC has raised $4.14 million, in money that has been either collected or pledged.
The remaining amount, the $1.51 million, represents 27 percent of the total goal of $5.65 million. The effort to raise this amount is critical, in order to match a challenge grant from Woodruff Foundation.
Major donors have stepped forward to support the CNC. Contributors include:
- Woodruff Foundation – $1.75 million challenge grant;
- Fulton County – $500,000;
- The Rich Foundation: $250,000;
- The Zeist Foundation: $150,000;
- Tull Foundation: $125,000.
Laura Turner Seydell, an international environmental advocate, characterized a donation to the CRC in the following terms, in the center’s fundraising brochure:
- “An investment in the Chattahoochee Nature Center is an investment in our children, in our community, and in the health of our waterways for years to come.”
Children also are provided a voice in the materials. Youngsters represent a major number of visitors.
The CNC reports that about 44,000 students a year visit from about 500 schools in metro Atlanta. Nearly a third of these students are from Title 1 schools, which serve students from low-income households.
Among the quotes from children and parents are these two regarding Camp Kingfisher. Camp fees are the CNC’s major source of income. It serves about, 1,200 youngsters a year and provides about a quarter of annual operating revenues, according to the brochure. Two comments include:
- “Sarah, fifth grade camper – ‘I LOVE Camp Kingfisher! I have been coming every summer for five years. Today I went canoeing, hiked on nature trails, met a turtle, and swam with my friends. I can’t wait to come back tomorrow!’”
- “Jarrett Davis, parent of three enthusiastic campers – ‘Camp Kingfisher is the cornerstone of our children’s life experiences. It has given our children a safe, loving, and personable environment to learn about wildlife, biology, botany, and stewardship.’”
The center’s campaign would be further along, were it not for a miscalculation by the state.
‘The state had named the CNC as being in line to receive a $500,000 state grant from the Department of Natural Resources. However, state officials caught an error after the announcement and, in January, cut the center’s intended grant. It was one of several intended grants eliminated because of a miscalculation in available funds.
The problem stemmed from a miscalculation of the sum of money available to improve outdoor destinations. Officials initially based the sum on all sales taxes collected on outdoor goods. The sum was reduced when state officials realized that they had included local taxes in the initial summation, although only state taxes are eligible for grant-making funded by the Georgia Outdoor Stewardship Act. GOSA allocates up to 80 percent of state sales taxes collected in sporting goods stores and outdoor recreational equipment.
CNC officials said state officials urged the center to apply for the next year of GOSA funding, which they intend to do.