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City of Atlanta needs Eastside TAD – now more than ever

Streetcar travels along Auburn Avenue (Photo by Kelly Jordan)

By Maria Saporta


The administration of Mayor Keisha Lance Bottoms has proposed to drain all the city’s dollars in the Eastside Tax Allocation District to plug a hole in its budget.

But the idea makes no sense.

The city taking away $17 million from the Eastside TAD would basically kill the economic development tool aimed at helping revitalize some of the most historic areas in our city – Auburn Avenue, the Martin Luther King Jr. District and the Old Fourth Ward.

It would remove the city’s best incentive to help about $480 million in proposed projects already in the pipeline get off the ground – translating into more than 1,300 new housing units – of which at least 400 would be affordable, according to Atlanta City Councilman Amir Farokhi, whose district includes much of the Eastside TAD.

A map of the Eastside TAD (Special: Invest Atlanta)

That’s not the worst of it.

If the city were to transfer $17 million from the Eastside TAD to the General Fund, then the city would have to give nearly $16 million back to the Atlanta Public Schools and more than $18 million to Fulton County (the TAD dollars come from those three jurisdictions).

“The real question then, is would we rather Invest Atlanta have over $51 million to invest in Sweet Auburn and Downtown or have $17 million for the General Fund?” Farokhi asked in a letter to his colleagues. “It’s a tremendously expensive and losing trade off. We’d be taking a $36 million loss just to re-purpose some money.”

In all, that would deplete the Eastside TAD of about $51 million that could be used to jumpstart a number of worthy projects.

Not surprisingly, the proposal has fallen like a lead balloon in the impacted areas.

The Auburn Avenue Church Collaborative – which includes Big Bethel AME Church, Ebenezer Baptist Church, First Congregational Church, Our Lady of Lourdes Catholic Church, Wheat Street Baptist Church and National Divine Spiritual Church – has sent a letter to the Atlanta City Council saying:

ˆThere is still great need and opportunity to invest in Sweet Auburn, and the Eastside TAD is a fundamental tool needed to accomplish this vision. The work on this front – although advancing – is far from complete. We implore you to preserve this essential resource for our community, particularly in a time where economic resiliency is of utmost importance.”

Sweet Auburn Works, a nonprofit founded in 2012 to preserve, revitalize and promote the commercial and cultural legacy of the Sweet Auburn Historic District, also strongly objected to the proposal.

King home

Martin Luther King Jr.’s birth home on Auburn Avenue (Photo by Kelly Jordan)

Sweet Auburn Works ended its “call to action” with a question:

Why cut a tool that is effective in spurring economic activity in the time of unprecedented economic crisis, particularly one that enables the city to leverage its initial investment through the collective buy-in of both Atlanta Public Schools and Fulton County?”

There will be a public meeting on the proposed city budget on Wednesday, June 10 at 6 p.m. Also, the budget will be discussed during city council committee meetings this week. It is expected to be presented to the full City Council on June 15.

This is not the first time the city has wanted to raid the Eastside TAD, which has paid off its debt and has built up its cash reserves.

Back in 2014, then-Atlanta Mayor Kasim Reed tried to take away the money in the Eastside TAD and invest it in other parts of the city.

There was another unsuccessful attempt to close the Eastside TAD in 2017.

And the following year, there was yet another attempt.

But, each time, there’s been a groundswell of support to keep the Eastside TAD in place and to leverage the funds to revitalize the area.

Instead of draining the Eastside TAD, the city should give Invest Atlanta the green light to start investing in the projects that are in the pipeline.

Farokhi identified several of the major projects:

  • Wheat Street Gardens – a mixed-use development on 10-acres of vacant land being pursued by the Wheat Street Baptist Church Foundation. Includes 417 housing units (83 affordable);
  • Big Bethel Campus Redevelopment – conversion of a 3.1-acres of vacant lot and parking into a mixed-use development. This entails 371 housing units (77 affordable);
  • Henderson Place Apartments – a renovation of the Historic District Development Corp. that would create 82 new units (all affordable);
  • Auburn Apartments – a residential development that will generate 94 units (19 affordable);
  • Integral at Auburn Pointe Phase III – final phase of a mixed-income housing development with 150 units (75 affordable);
  • Sweet Auburn Grande – a Butler Street CDC mixed-use project that includes 150 housing units (30 affordable); and
  • Thrive Sweet Auburn – Mercy Housing’s residential development with co-working space on the ground floor. (All 117 units will be affordable).

During this time of protest and political unrest, it is especially important Atlanta lives up to the ideals of Martin Luther King Jr. and the civil rights movement. Saving the Eastside TAD is a concrete way we can live up to those ideals.

An update: City of Atlanta backs down from using Eastside TAD dollars for budget shortfall,

Maggie Lee contributed to this column.

The 2020 King March that stretched from Peachtree Street near Baker Street to Auburn Avenue’s Ebenezer Baptist Church (Photo by David Luse)

Streetcar travels along Auburn Avenue (Photo by Kelly Jordan)

An April presentation by the city’s Finance Department explaining why it wants to take money out of the Eastside TAD (Special: City of Atlanta)

Presentation show the status of all of the City of Atlanta’s Tax Allocation Districts (Special: City of Atlanta)

TAD map

Map showing all the TAD districts in the City of Atlanta (Special: Invest Atlanta)

Historic headquarters of the Atlanta Life Insurance Co. (Photo by Kelly Jordan)

Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.


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