Type to search

Columns David Pendered

City of South Fulton takes steps to spur $2 billion in development over 20 years

By David Pendered

The City of South Fulton has taken tangible steps to promote a projected $2 billion in growth, over 20 years, in two sections of the city that face different types of challenges – the rural west side and the commercial east side of town.

Fulton Industrial Boulevard

The City of South Fulton hopes to spur development along portions of sparsely developed Fulton Industrial Boulevard with incentives in a newly approved TAD. File/Credit: David Pendered

These steps are intended to provide financial muscle to the aspirations identified in the city’s Economic Development Strategic Plan, approved this year. The twin goals of attracting and guiding growth were at the center of the decision by voters to incorporate their area in May 2017.

Two tax allocation districts were established Oct. 27 by the city council of the City of South Fulton. Their formation follows through on public support for tax-funded development, as expressed by city residents in 2019 in their vote to approve a referendum to establish TADs.

Three hurdles remain: The state Department of Revenue has to set the base property value; Fulton County’s school board and county commissioners will be asked to concur with the plan.

The TADs are to be administered by the South Fulton Downtown Development Authority. The authority, established in 2019, will determine the incentives provided to future projects and collect fees on the incentives – as opposed to handing TAD oversight and fees to an entity such as the Development Authority of Fulton County.

Here’s a snapshot of the two TADs:

The City of South Fulton hopes to attract $2 billion in growth in two TADs. Credit: Bleakly Advisors

East Side TAD

  • Serves the Red Oak area along Roosevelt Highway and Old National Highway. Starting in the 1970s, when I-285 was still fairly new, the corridors became a destination for housing and shopping south of Atlanta. Time has not been kind to the area;
  • The East Side TAD has a potential property value of $1.24 billion in 20 years, up from about $223 million in current property values. About 2,000 acres are included in the TAD.

West Side TAD

  • Connects Camp Creek Parkway and Fulton Industrial Boulevard, and extends to the Chattahoochee River. The city’s long-range plans call for this area to provide a town center with a center for municipal services, plus a riverfront district that could be anchored by a planned mixed use development that’s in the planning stages;
  • The West Side TAD has a potential property value of $1.43 billion in 20 years, up from a current property value of about $159 million. About 4,700 acres are included in the TAD.

The Bleakly Advisory Group provided the economic analysis in the South Fulton Tax Allocation District (TAD) Redevelopment Plan Summary.

Christopher Pike, the city’s director of economic development, said Monday the long-term goal is to create destinations within the city, places where residents and visitors will want to work, meet and spend time. This is especially true in the East Side TAD.

Christopher Pike

Christopher Pike

“The redevelopment will focus on quality of life,” Pike said. “You’ll see a focus on specialty retail, restaurants, places were people can come together and create that sense of live-work-play that we don’t have right now. We want to make sure we are attracting our citizens, and other citizens.

An additional, major benefit is the expansion of the city’s tax base, Pike said.

“We want to diversify our tax revenue so we aren’t balancing the budget on the backs of citizens,” Pike said. “Diversification of revenue streams will better serve our citizens.”

TADs have become the go-to funding source in metro Atlanta to destinations. Atlantic Station and the Atlanta BeltLine are poster children for TAD funding.

TADs are tax tools intended to promote growth. The idea is to identify a blighted area that has potential for turn-around, lure developers to the area, and use the taxes collected on the growth to build roads, sidewalks, parks and public infrastructure that will attract ever more development.


How a TAD works

This primer explains the basic functions of tax increment financing, which in Georgia operates within a tax allocation district. Credit: Bleakly Advisors


David Pendered

David Pendered, Managing Editor, is an Atlanta journalist with more than 30 years experience reporting on the region’s urban affairs, from Atlanta City Hall to the state Capitol. Since 2008, he has written for print and digital publications, and advised on media and governmental affairs. Previously, he spent more than 26 years with The Atlanta Journal-Constitution and won awards for his coverage of schools and urban development. David graduated from North Carolina State University and was a Western Knight Center Fellow.



  1. Rita Coker November 10, 2020 3:36 pm

    What about the airport section of the city? Will this help value of south Fulton go up?! I think areas around the airport should look upscale as do the airport! I have lived in this area for several years and is excited about the management development project! I want change!Report

  2. Harris November 10, 2020 9:28 pm

    Lets add a WaffleHouse in the red oak area and Roosevelt or a IHOP there’s lots of dinning areas at camp creek market place but not breakfasts areas so the closer we can get to that area with this the better the dollars will beReport

  3. Tim March 23, 2021 7:09 pm

    I would urge you to think bigger than Waffle House or Ihop.Report

  4. Michael Edwards June 25, 2021 10:24 am

    What percentage of the Commercial TAD will include warehouses and in what areaReport


Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.