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Maggie Lee

East Point Mayor: Make sure development happens “with” residents, not “to” them

"People think that revitalization or redevelopment is synonymous with gentrification and I fundamentally believe that they're not," says East Point Mayor Deana Holiday Ingraham. Credit: Courtesy City of East Point

“People think that revitalization or redevelopment is synonymous with gentrification and I fundamentally believe that they’re not,” says East Point Mayor Deana Holiday Ingraham. Credit: Courtesy City of East Point

By Maggie Lee

East Point owns almost nine acres downtown, it has a new city hall and transit soccer field; miles of PATH trails are underway, developers are eyeing moribund downtown lots and it’s home to about 35,000 people mostly inside the Perimeter.

And Mayor Deana Holiday Ingraham says the city is at a point where it needs to be intentional about development — to make sure development doesn’t mean displacement and that the city retains its diversity.

Back in January, city council voted unanimously to get started on a city equity plan.

Mayor Ingraham spoke to SR about East Point’s equity plan earlier this month. (This interview has been edited for length and clarity; the full version is here.)

SaportaReport: East Point is pursuing an “equitable development and inclusion strategic plan.” People know their cities will plan for traffic or plan parks, traditional things like that. What is an equitable development and inclusion strategic plan?

Mayor Deana Holiday Ingraham: An “equitable development and inclusion plan” means that development happens with people in our community and not to them.

It means that we’re growing in a way that our legacy residents and our businesses can stay with us, and that we minimize the negative impacts of gentrification, if not totally eliminate them, as we move forward with redeveloping our city.

East Point, soccer, mural

A bright mural adorns a brick building next to the new Soccer in the Streets field that opened in East Point. The field was built in October 2019 on land provided by East Point and the two adjacent businesses – Oz Pizza, owned by Chris Wiley, and the law office of Rob Baskin. Credit: David Pendered

Oftentimes, people think that revitalization or redevelopment is synonymous with gentrification and I fundamentally believe that they’re not.

I believe you can totally redevelop and revitalize a city without gentrifying, through equity, through ensuring that we’re having development that meets the needs of the residents while also meeting development needs.

So that is people-focused; and that really speaks to this holistic part of development that looks at “how do we develop?” How do we attract developers who want to build buildings as well as build community? Because I think that that’s required.

SR: What’s going on in East Point right now that makes this a timely thing to study? Is there something sort of coming to a head right now, is it a key moment right now?

DHI: It’s absolutely a key moment right now and there are a couple of things coming to a head.

… We are two MARTA stops from the airport and there is a lot of development and things happening in Atlanta city proper and in the metro Atlanta area. We are a jewel city with a lot of assets. We have the third soccer field on the world’s first transit soccer league. In our downtown, there are a lot of things happening. And so, the market is really driving people to our city.

And we’ve also, as a city, purchased just under nine acres in the heart of our downtown to actually do a mixed-use development.

And last year, we cut the ribbon to our new city hall, an over 30,000-square foot building that is catalytic to the development that will be happening downtown.

So for us, that … makes us understand that this is a critically important time and that we can’t just ‘desire’ to have a place where all are welcome and included and where we grow this sense of community, if we don’t plan for it …

SR: What are the outcomes you expect from the study, what are the deliverables that will come out of this study?

DHI: We’re looking at a couple of key high-level areas around economic inclusion. [Such as] looking at our zoning and ordinance rewrite that we’re getting ready to undergo around unified zoning.

How do we really put that equity within our zoning, equity within our internal operations … so that we are having equity inside out?

There’s a real key focus on economic inclusion, community benefit agreements. … Definitely we are open for business and welcome businesses, but we also want to make clear our expectations of businesses that come into our community. And if we are going to partner with and incentivize a business for coming, then there has to be ideally equal community benefit, but definitely close to those incentives. (Which generally look like tax abatements, tax breaks and a number of other incentives as well.)

… There’s also equitable industrial land use. We, historically, our forefathers, the way we were founded, we were kind of an industrial city. While there are definitely still some industrial hubs within our city, I think we are growing in a different way. And that there are some higher and better uses for different land within our city to ensure that we are not negatively impacting the quality of life of our residents through more industrialization. And that we have industrial uses that actually provide a benefit to the community. Some have talked about manufacturing, things that provide livable wage jobs and minimize the carbon footprint from all these trucks and things of that nature. So, we’re really taking a look at that …

And then also, housing affordability … So how do we ensure as we’re growing, that we continue to have a diverse housing stock, that makes housing affordable to everyone in our city, regardless of their income level?

…But also … we have to be intentional about keeping them and in putting things in place that help to ensure that that exists, attracting different types of developers for different types of development within our city. So if I had to do an umbrella of sorts, I think those would be the key areas where the deliverables will come.

And all with this goal of ensuring that people can grow, the people who’ve been here and invested in in our city for quite some time, have the opportunity to grow with us.

East Point, soccer, goalie

Kalen Watkins played a superb round as shot blocker as strikers lined up against him during the inaugural play in October 2019 at the new field Soccer in the Streets and its partners established in East Point. Credit: David Pendered

SR: Say it’s 10 years in the future and this plan has come out and the city’s acted on the things in the plan. How will the residents experience the benefit? How will things be different?

DHI: From a resident’s point of view, I would say, a couple things: there will be pride in the fact that we would have at that point a model equitable development in our downtown area. The land that we’ve purchased and the development that we put there would be something that would be equitable, and a place for them to enjoy … the commercial portion of it, the the green space that we anticipate having there.

Also, through the different community benefit agreements and the tools that have been put in place to ensure equity, there will be more green space, there will be more quality of life, be more walkability, there will be more opportunities to literally work in our city and earn a livable wage, and be able to take care of your family and enjoy life in that way.

There will continue to be this multicultural city where we have people of all different races, of different socioeconomic status, we have a significant LGBTQIA population in our city. I believe our intentionality around equity and inclusion will enable us to continue to have that …

SR: Is there anything else I should ask you or anything else you’d add about the equity plan?

DHI: I would just say that equity and inclusion is more than a cliché. It’s an intentional act.

I won’t profess and say right now we’ve figured it all out. We haven’t. We are literally building the plane while we’re flying. But what we do have is a real belief in the fact that things can be different. And that we can develop differently. And that there’s a commitment to at least trying that.

If you do the same thing and expect different results, that’s insanity. But if you are willing to take the chance and to try something different and to partner with experts to help you along the way, to build the capacity of your staff, as well as make clear your expectations to the community that you serve, [and] also the development community and the business community, that this is who we are, this is what we believe and this is where we’re going, I believe that we’ll get there.

Maggie Lee

Maggie Lee is a freelance reporter who's been covering Georgia and metro Atlanta government and politics since 2008.



  1. Rev. Natalie D. Lambert May 18, 2020 5:55 pm

    Great job Mayor.
    Is there any plans for safe recreational facilities and swimming pool in East Point.
    Residents need access to more low cost recreation during summer and winter months..
    Reopen some closed facilities, due to gangs and safety. Should be seriously considered.
    Keep up the great job.

    Reverend Natalie D LambertReport

  2. Greg Hodges May 19, 2020 10:04 am

    Besides youth soccer programs, East Point is home to Georgia’s only velodrome, where bicycle enthusiast of all ages can enjoy competitive cycling. Youth cycling activities, bicycle safety clinics for kids, etc.. are some of the programs offered. The banked facility that is located in a lovely city park was constructed in 1974 after East Point officials and residents visited the Munich Olympics and returned home with the dream of building a velodrome in their city.Report

  3. Sam May 19, 2020 10:05 am

    I would like a recreational and swimming facility in East point.. more varieties of groceries stores (trader joes, sprouts,etc). More places to relax after a hard days at workReport

  4. Ronald Watters July 9, 2020 6:56 pm

    4th of July Fireworks was mixed in with illegal Firearms Discharges. The illegal Firearms discharges are continuing. Let’s have the Law Enforced before another child gets killed.Report


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