Norfolk Southern officially announces new Atlanta headquarters

By Maria Saporta

Atlanta will soon have a new Fortune 500 company headquarters – Norfolk Southern Corp.

The railroad company officially announced it is moving its corporate headquarters from Norfolk, Va. to Atlanta – a process that will take a couple of years to complete.

The announcement was made by Gov. Nathan Deal and Atlanta Mayor Keisha Lance Bottoms at a press conference inside the State Capitol.

Norfolk Southern

Norfolk Southern’s CEO Jim Squires at announcement the railroad is moving its headquarters to Atlanta (Photo by Maria Saporta)

“This relocation was made possible, in part, by the passing of the Gulch deal and is a reminder that great things happen when our public and private sectors work together,” Bottoms said in a news release.

In a telephone interview, Norfolk Southern Chairman and CEO Jim Squires spoke about the ups and downs of the relocation decision – one that involved selling its property in the downtown Gulch to the CIM real estate company – a contentious project that needed financial approval from the Atlanta City Council.

“It’s been a long time coming,” Squires said. “We have been working on this for nine months – the catalyst being the opportunity to sell our property in the Gulch.”

Squires said the company sold the property to the CIM group “within the last few days,” but he didn’t disclose the price.

“We will be relocating our headquarters to Atlanta in two waves,” Squires said. “The first wave of 100 employees will be relocating next year into temporary offices at our current location. The remaining 400, we expect to move to Atlanta in 2021 when we complete our new headquarters building.”

Norfolk Southern group shot

Norfolk Southern announces it is relocating its headquarters to Atlanta. (Left to right) Pat Wilson of the Georgia Department of Economic Developmen, Norfolk Southern’s CEO Jim Squires, Atlanta Mayor Keisha Lance Bottoms and Gov.-elect Brian Kemp (Photo by Maria Saporta)

Norfolk Southern (NYSE: NSC) already has 2,025 employees in Atlanta – most based at the David Goode building in Midtown on Peachtree Street near 14th Street. In addition to the 500 people who will be moving from Norfolk, the railroad intends to consolidate another 350 people now working in the field to Atlanta. That doesn’t include another 400 to 500 contractors that also will work out of the new headquarters building.

“We think we will be a more effective management team if we are all in one place,” Squires said. “Atlanta makes a lot of sense.”

In addition to selling its property in the Gulch, Norfolk Southern needed to secure an investment package from both the city of Atlanta and the state of Georgia.

The last piece was finding the right location and development partner for its new headquarters.

“We are in advanced discussions to acquire the site at 650 West Peachtree to commence construction at some point next year,” Squires said. “That’s moving along.”

Nathan Deal

Gov. Nathan Deal proudly announces Norfolk Southern relocation in his last month in office (Photo by Maria Saporta)

Norfolk Southern is partnering with Cousins Properties Inc. (NYSE: CUZ) on the development of the corporate headquarters. Details of that engagement are expected during the first quarter of 2019.

Squires said the reason to relocate the headquarters was to foster teamwork and to have better alignment among its employees. By being together in one city and one building, Squires said that would create a more collaborative culture.

The railroad is still working on details on the development schedule and whether it will continue to operate in the David Goode building once its headquarters campus opens in 2021. Squires said those decisions should be completed in the first quarter of 2019.

The new headquarters will have all the amenities of a “modern urban campus” with a daycare center and dining facilities.

Norfolk Southern announcement

The different players stand for a photo after Norfolk Southern announcement (Left to right) Brian Kemp, Mayor Keisha Lance Bottoms, Jim Squires, Gov. Nathan Deal and Pat Wilson (Photo by Maria Saporta)

“It is a culture change,” Squires said, in reference to the move to a more urban community. High on its list was to find a site that was close to public transportation. The site on West Peachtree and 3rd streets is within a block of MARTA’s North Avenue Station.

“A large number of our employees already take MARTA,” Squires said. When asked why the company is proposing to have 2,000 parking spaces as part of the campus given its proximity to MARTA, Squires said the goal was to provide various transportation options for its employees.

Atlanta’s role as a transportation center played a big role in Norfolk Southern’s decision. Squires mentioned Hartsfield-Jackson International Airport will allow people to make easy connections across the country.

Jim Squires

Norfolk Southern CEO Jim Squires (Photo by Maria Saporta)

“Atlanta is also a freight transportation hub for the Southeast United States and for Norfolk Southern specifically,” Squires said. “Atlanta is the hub of our transportation system, especially in the Southeast.”

Being close to Georgia Tech as well as Emory University and Georgia State University also factored into Norfolk Southern’s decision. Squires said it recruits many of its employees from those universities.

Norfolk Southern intends to continue being a good corporate citizen in Atlanta and throughout its network, including Norfolk.

“We will continue to do that in Atlanta,” he said. “I fully expect our employees to be engaged in nonprofit work in Atlanta as they are doing in Norfolk.”

Squires, who had a town hall meeting Wednesday morning with the railroad’s Norfolk employees, joined Gov. Deal and Mayor Bottoms at the press conference in Atlanta.

“It has been a complicated transaction with various conditions,” Squires said of the multiple hurdles the railroad faced in moving its headquarters. “The immediate catalyst for the headquarters relocation was the opportunity sell our property in the Gulch. We look forward to making Atlanta our corporate home.”

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

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