By Guest Columnist JESSICA DUPEE, president, American Marketing Assoc., Atlanta
This time last year, there was cautious optimism that the new year – 2021 – would bring a return to normalcy thanks to vaccines and Covid-19 therapies on the cusp of widespread adoption (not to mention natural immunity).
Turning State Farm Arena into Georgia’s biggest polling place may be a marketing stroke of brilliance. The COVID-driven stampede to online everything also puts the marketing sector at a pivot point in today’s culture.
If a picture is worth a thousand words, the value of a product video could very well be worth a thousand leads. James McQuivey of Forrester Research says the value of a one-minute video is 1.8 million words. That’s the equivalent to 3,600 text pages. In other words, if you write an average of one […]
