By Ashley Goreczny, Sarang Sunder and V. Kumar Rather than working employees to the point of burn-out and seeing them leave, retaining employees can save companies millions of dollars, research shows. Quitting employees represent great costs to the firm, particularly in recruitment and training. Managers need to predict, “Which of my employees is likely to […]
Tag: Robinson College of Business
Posted inHigher Education, Thought Leader, Uncategorized
Global Competency on the Business School Agenda
By S. Tamer Cavusgil Most of us have experienced a situation where, in a cross-cultural setting, we found the behavior of a foreign national hard to explain. We perceived this behavior to be odd, unusual, or perhaps improper. We may have felt anger or frustration, or at least felt uncomfortable and awkward. These feelings might […]
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Fast-Moving Change and the Scholar-Executive: The Executive Doctorate in Business
Change and adapting to change have become the norm in today’s business world. To be successful, executives need new learning and a more sophisticated understanding of the what’s, how’s and why’s than ever before.
Posted inRobinson School of Business, Thought Leader
Doug Rieder: A Self-Made Man Shows Today’s Students the Way
Doug Reider found success after graduating from the J. Mack Robinson College of Business, and is happy to share his success with current students.
Posted inRobinson School of Business, Thought Leader
Robinson Students Pump ‘Lyfe’ into Marketing Firm
On the third floor of a nondescript building next to the Atlanta Medical Center, Robinson College of Business students and alumni are building a marketing firm to cater to people like them – digital natives who grew up with the Internet.
Posted inRobinson School of Business, Thought Leader
Hooked on Soda
As part of his doctoral dissertation, Sunder has developed a formula to measure the customer lifetime value (CLV) of carbonated beverage consumers.
Posted inRobinson School of Business, Thought Leader
Lisa Rolf: Widening her Lens with an EMBA
Lisa Rolf never envisioned herself as an Executive MBA student. Once Rolf attended an information session for Robinson’s EMBA, she realized the program would enable her to support not just her team but the company as a whole.
Posted inRobinson School of Business, Thought Leader
Achieving Leadership & Innovation Success Through Constant Education
Kat Cole talks about the strategies and skills needed to effectively create and manage change in a brand that has had success in over 52 countries and continues to roll out successful new multichannel opportunities.
Posted inRobinson School of Business, Thought Leader
Shocks to the system: Does your leader absorb them or make them worse?
Tough times serve as a crucible for revealing the true nature of a leader, and how he or she can handle – or not – the inevitable shocks to the system.
Posted inRobinson School of Business, Thought Leader, Uncategorized
The Path to Profitability
In difficult economic times businesses need every possible advantage to reap profits. Utilizing the Customer Lifetime Value (CLV) measurement has provided that advantage to many companies, from giants such as IBM and an upscale global fashion retailer to a variety of smaller firms throughout the world. In its simplest terms, CLV is a formula that […]
