When the Braves Couldn’t Win on the Field, One Man Made Sure They Won in the Stands

It’s a matter of Atlanta history that the Atlanta Braves of the 1970s weren’t known for championships—but their promotions were legendary.

From ostrich races to on-the-field cash grabs, the Braves’ front office turned the ballpark into a spectacle, giving fans something to cheer about no matter what the scoreboard said. And at the center of it all was one wildly creative PR director: Bob Hope (no, not *that* Bob Hope).

In this episode of Stories of Atlanta, we revisit a promotion so wild it could have been a disaster—but instead, it became a legend.

It isn’t just baseball… it’s Bob Hope baseball, on this week’s Stories of Atlanta.