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Congestion pricing reduces travel times, improves quality of life

Congrestion pricing, toll lanes Commuters have embraced the toll lanes that opened last auturm along the Northwest Corridor, and revenues from congestion pricing have exceeded expectations, according to Moody's Investors Service. Credit: GDOT

By Guest Columnist ERIC GANTHER, a mobility planner in metro Atlanta

Congestion pricing manages traffic with money instead of time. Without congestion pricing, we pay by sitting in traffic. With it, we pay a small fee and get a shorter trip. The HOT lanes on I-75 in Cobb and Clayton counties and on I-85 in Gwinnett County are examples of how this works, except with congestion pricing there are no “free” lanes.

Eric Ganther

Eric Ganther

In a congestion-pricing program, you are charged a variable fee based on congestion levels for traveling into high demand districts like Buckhead, Midtown, or Downtown. During off peak times, the fee would be low – say 50 cents – but during peak periods it could be $5 or more. Fees would be collected using Peach Pass or license plates, as they are on HOT lanes and turnpikes throughout the U.S. The BeltLine is a ready-made cordon for Downtown and Midtown. Other districts could use smaller cordons or simply leverage pinch points – Peachtree Road between Ga. 400 and Piedmont Road, for example.

The fee should be linked to traffic congestion. The only waivers should be for emergency vehicles and transit vehicles. Revenue should be used to improve alternatives to driving.

There are LOTS of details to work out, but first, let’s do a quick check on feasibility. Because congestion pricing can only happen if we can convince enough people that it’s the right thing to do.

Is it?

Yes. Congestion pricing is the least unfair way of managing traffic congestion. That’s partly because it does double duty. Not only does it operate as a disincentive to driving in the most congested areas at the most congested times, it also raises revenue we could use to make alternatives to driving more appealing.

So congestion pricing is the leafy green salad and three-mile jog of transportation management – we should do it because it’s good for us and will make our lives better. But like dieting, effective transportation management is hard because it requires us to change something we’re accustomed to. As soon as someone says “alternative transportation,” many of us can only think of that bacon-laced, sauce dripping SUV with the large size fries of a sound system and the big gulp of the 4-second, zero-to-60 acceleration. And like managing calories, managing transportation is really about managing our emotions.

To do that, we need to consider the arguments against congestion pricing and deliberately, slowly, and respectfully rebut them as we wait patiently for reason to prevail.

Congrestion pricing, toll lanes

Commuters have embraced the toll lanes that opened last autumn along the Northwest Corridor, and revenues from congestion pricing have exceeded expectations, according to Moody’s Investors Service. Credit: GDOT

I’ve heard five big arguments against congestion pricing: (1) Equity: It isn’t fair to low income people; (2) Competition: It will make districts with congestion pricing less competitive than districts without it; (3) Alternatives: There aren’t sufficient alternatives to driving; (4) Technology: Autonomous vehicles will make congestion disappear; and (5) Competence: Government bungles everything and can’t be trusted.

If you will, allow me to begin the rebuttal.

Congestion Pricing and Equity

We live in a dramatically unequal society. Atlanta has the lowest social mobility in the country and professionals make many times more than workers – a situation that stubbornly doesn’t seem to be changing. Congestion pricing programs charge the same amount to everyone driving, regardless of income. If driving is the only way to get around, a flat fee is economically regressive – low income drivers pay a higher percentage of their income towards it.

Rebuttal: Many low-income people already take transit. Furthermore, to soften the impact on low income people, following ideas promoted by longtime urban planner Tom Weyandt, we should take the revenue earned from congestion pricing and, (a) use it to reduce fares for transit to/from low income areas, and (b) use it to build affordable housing within or close to the congested area. Big employers who are concerned about impact to low income workers driving into congested areas should consider hourly raises to offset the congestion fees.

Congestion Pricing and Competition

When congestion pricing is applied in one district, some business owners and residents may choose to move out. Real estate investors could lose money and developers could be less likely to build in this district.

Rebuttal: Already attractive districts such as Buckhead would become much more attractive with less congestion and better transportation alternatives funded by congestion revenue. Replacing some congested travel lanes with leafy walkways and sidewalk cafes makes me want to be in Buckhead rather than avoid it. Businesses and residents who leave will be replaced by businesses and residents who value a livable Buckhead.

Congestion Pricing and Transportation Alternatives

Northwest Corridor, 3 pm

The northbound toll lane along the Northwest Corridor is sparsely used in off-peak times, such as 3 p.m., but usage rises as traffic congestion increases on I-75 North. Credit: David Pendered

The goal of congestion pricing is to get drivers to take alternatives. But what if those alternatives aren’t yet available? MARTA doesn’t work for most travelers in Atlanta. Biking, scootering, and walking only work for small numbers of people. Most Atlantans are dependent on their cars and will have to pay a new fee, which will infuriate them.

Rebuttal: Two things: (1) Congestion pricing doesn’t require everyone to take the bus to be effective. We need people who CAN take the bus/train to take it; for those who CAN travel at off-peak times or work from home to do so; and for those who CAN bike or scooter to do so; etc. Those who must drive will pay the fee but will be rewarded with better travel times compared to the base case; (2) We need money to pay for expanded transportation alternatives. Congestion pricing allows us to raise that money at the same time as incentivizing people to use the systems we’re building – the proverbial win/win.

Congestion Pricing and Autonomy

The need is great and hope is high that autonomous vehicles will make traffic congestion disappear. And because people are both hopeful and unwilling to change, there is a tendency to oppose fees and taxes that could be used to reduce traffic congestion and build transportation alternatives now before the magic happens.

Response: AVs will sit in the same traffic as every other vehicle until everyone has an AV (or better, everyone has affordable access to an AV service). To speed arrival of the AV revolution, we should price the roads today to reduce congestion and open up road space for autonomous shuttles and other multi-passenger vehicles. The pricing mechanism is a useful tool on many projects.

Congestion Pricing and Government Competence

When confronted with having to pay for something that was previously free, we will hear about how poorly the government is doing its job and calls for politicians to resign and investigations to be held, etc. The City of Atlanta isn’t well organized, regional governance is weak, and the State of Georgia isn’t always a great partner.

Response: Yes, there is work to do. The city’s proposed Department of Transportation, championed by Mayor Keisha Lance Bottoms and Councilmember Andre Dickens, will definitely help. And we’ll need member jurisdictions in the Atlanta Regional Commission to ensure that the Perimeter CIDs and Cumberland CID, et al., work towards the same goals as Downtown, Midtown, and Buckhead. We’ll also need the State of Georgia to allow us to implement congestion pricing but not take the money. Instead, 50 percent of the money should be used by the ARC to ease congestion, and 50 percent should be used by the cities to build affordable housing in and near congested areas. In the end, a congestion-pricing program run as effectively as the Georgia Department of Transportation has managed the HOT/Express Lane projects will improve our view of government.

Implementation in 10 Steps

Express lanes, HOT lanes

Georgia’s long-range highway mobility plan for metro Atlanta envisions a network of toll lanes on certain heavily traveled roads, but not on major routes within the urban core or on some stretches south of I-20. Credit: GDOT

Yes, congestion pricing is the right thing to do and, yes, we should do it. But it won’t be easy and it won’t come quickly. Congestion pricing was first seriously discussed in New York City in 2007 – it took 12 years and nearly catastrophic congestion to win political approval and that’s before the real work of implementation begins.

Below are 10 steps I see we would need to take to make congestion pricing work in Atlanta:

  1. To increase awareness and define the problem, mount signs on congested corridors like Ivan Allen and Lenox Boulevard showing estimated travel times to popular destinations;
  2. To reduce the regional spillover effect, get support from the ARC and Georgia Legislature to set congestion management targets for each jurisdiction in the Atlanta region. (The Seattle region and Washington State partnered on this very effectively);
  3. Get the Georgia Legislature to approve congestion pricing on city streets;
  4. Conduct extensive public meetings and employer outreach showing current and projected travel time data and the role of variable pricing in improving the situation;
  5. Define congested streets and times and exact locations to be priced;
  6. Pilot test the most up-to-date payment technologies;
  7. Monitor all streets and correct for spillover effects;
  8. Implement a publicly vetted project list for transportation improvements emphasizing benefits to low-income travelers;
  9. Implement a publicly vetted affordable housing program linked to congestion pricing;
  10. Enjoy increased prosperity and quality of life.

Note to readers: Eric Ganther, AICP, principal at Ganther Mobility Planning, partners with local governments to design and implement equitable and attainable solutions to transportation challenges. He focuses on three key strategies: Managing the auto through pricing; nurturing realistic alternative travel modes; and building travel networks in conjunction with affordable housing.



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  1. Paula Whatley Matabane April 30, 2019 10:35 am

    It has taken over 150 years, but at long last the North is succeeding in turning Atlanta into New York City with overpopulation, overdevelopment, killing of trees, tolls highways, and now super-taxed roads. What next, a fee for breathing? Reading this article made me rejoice that I am getting old and know that I won’t be around when Mr. Ganther’s macabre plan is finally implemented.

    One argument against the Ganther plan that he didn’t raise is most likely what’s happening now anyway, will probably be speeded up with his impossible-to-go-anywhere super fees (they will start modest but they SHALL rise just like HOA’s and ALL taxes) is that fewer people will go out to the public square and more will order online. That means less human interactions. For some people, interactions at the cash register is often their only human interaction.

    Then what about people going to worship services in “congested” areas? Will they have to pay to go to church or will they simply stop going; will houses of worship be run out of areas where they’ve been for over a century? That will be a boon for the commercial sector but not the human spirit. Atlanta will be as dead spiritually and as cold socially as New York City. But not to worry because we’ll be a center of commerce!Report

  2. Marcus April 30, 2019 11:35 am

    While the goal of making Atlanta into a less car dependent city is laudable, the author’s arguments about equity simply do not hold up. Even if the revenue from congestion pricing would be diverted to transit projects, a vast number of low-income workers will have no other option but to continue to depend on their cars for the foreseeable future.

    Introducing flat congestion pricing will put Atlantans already earning less than a living wage in an even more dire position. Unfortunately, unlike what the author seems to assume, congestion pricing will not by itself make employers “consider hourly raises” for low-income workers.Report


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